Member-benefit
Webinar: Manners Are A Critical Part of Public Relations
Posted by John Blue on December 28, 2018
Manners Are A Critical Part of Public Relations Dr. Patricia Tice, owner of the professional training firm Etiquette Iowa and Author of the book: “Agri Manners: Essential Etiquette for Professional...
Read MoreWebinar: Future Of Consumer Choice
Posted by John Blue on December 10, 2018
Future Of Consumer Choice Dr. Jayson Lusk, Purdue University, walks through research and reviews of how consumers approach food and the questions they ask. This webinar was held November 27,...
Read MoreWebinar: Consumer Perspectives On Food Labels
Posted by John Blue on November 06, 2018
Consumer Perspectives On Food Labels Mark Gale, CEO and Partner, Charleston|Orwig, shares data points and observations on consumer perceptions of food and their labels. This webinar was held October 18,...
Read MoreJenn Norrie – What Does Public Relations Mean For Jenn?
Posted by John Blue on August 13, 2018
PR, The Calgary Stampede, & Travel Jenn Norrie, North America Communications Manager with Alltech, shares thoughts on public relations, stories about the Calgary Stampede, and offers tips to help people...
Read More2018 Summer ARCLight
Posted by Kristy on July 29, 2018
ARC President’s Message By Rebecca Colnar, ARC President I’m sure I speak for all of the ARC members who rated our ARC Annual Conference in June in Kentucky...
Read MoreWebinar: Agricultural Scientific Communications, What PR People Need To Know
Posted by John Blue on May 25, 2018
Agricultural Scientific Communications, What PR People Need To Know Dr. Alison Van Eenennaam, University of California, Davis, shares how scientific communications is an important part of public relations in agriculture....
Read MoreBreaking Through In A Post-Truth World
Posted by Kristy on May 24, 2018
Who does the consumer trust? In an era of fake news and increasing consumer skepticism, how do we build consumer trust in food and our production system? During this session...
Read MoreWill Your Brand Survive the Facebook Apocalypse?
Posted by Kristy on May 22, 2018
The cheapest and easiest way to reach your audience online is through social media. But algorithms are changing and post reach is deteriorating. Is the end of social publishing nigh?...
Read MoreJanice Person to Speak at ARC 2018
Posted by Kristy on May 21, 2018
“Getting Uncomfortable with Monsanto — A Look Behind the Curtain” Engaging Directly with Consumers on Behalf of Agriculture and Technology Janice Person, online engagement director on Monsanto Company’s corporate engagement...
Read MoreWebinar: The Development Of The Levesol Promise Campaign
Posted by John Blue on April 19, 2018
The Development Of The Levesol Promise Campaign David Erickson and Glenn Karwoski, Karwoski & Courage, share how they plan for submitting campaigns to PR and marketing contests. They highlight the...
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