Posted by: Christie Nissen on January 26, 2024

Posted in: Member-benefit, Webinar

ARC Harvesting Knowledge Series: Artificial Intelligence in Marketing: Avoiding Folly In Fast Tech

Casey Mills
Swanson Russell vice president | director of social media

As businesses strive to stay ahead in the rapidly evolving digital landscape, the allure of artificial intelligence (AI) can be both enticing and treacherous. During the webinar, Mills will explore the current capabilities of AI in marketing and its potential at both ends of the spectrum. Learn how AI could be both a hero and a headache for marketing teams.

Mills helps set top-level strategy for social media and content marketing, ensuring that social media is on trend and tracking against business goals. He brings a collaborative, analytical mindset to Swanson Russell’s Engagement Group and regularly supports the agency’s Experience Group with audience analysis and segmentation. In his nine years at Swanson Russell, Mills has helped establish the social media practice, becoming a thought leader in B2B social media and content marketing.

This webinar was held Nov. 30, 2023 and is now available to all ARC members below and at

Email for the access code to watch the webinar.

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