Webinar: Future Of Consumer Choice

Posted by arcadmin on December 10, 2018

Future Of Consumer Choice Dr. Jayson Lusk, Purdue University, walks through research and reviews of how consumers approach food and the questions they ask. This webinar was held November 27,...

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Webinar: Consumer Perspectives On Food Labels

Posted by arcadmin on November 06, 2018

Consumer Perspectives On Food Labels Mark Gale, CEO and Partner, Charleston|Orwig, shares data points and observations on consumer perceptions of food and their labels. This webinar was held October 18,...

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Jenn Norrie – What Does Public Relations Mean For Jenn?

Posted by John Blue on August 13, 2018

PR, The Calgary Stampede, & Travel Jenn Norrie, North America Communications Manager with Alltech, shares thoughts on public relations, stories about the Calgary Stampede, and offers tips to help people...

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2018 Summer ARCLight

Posted by Amy McDonald on July 29, 2018

  ARC President’s Message By Rebecca Colnar, ARC President   I’m sure I speak for all of the ARC members who rated our ARC Annual Conference in June in Kentucky...

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Webinar: Agricultural Scientific Communications, What PR People Need To Know

Posted by arcadmin on May 25, 2018

Agricultural Scientific Communications, What PR People Need To Know Dr. Alison Van Eenennaam, University of California, Davis, shares how scientific communications is an important part of public relations in agriculture....

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Breaking Through In A Post-Truth World

Posted by Amy McDonald on May 24, 2018

Who does the consumer trust? In an era of fake news and increasing consumer skepticism, how do we build consumer trust in food and our production system? During this session...

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Will Your Brand Survive the Facebook Apocalypse?

Posted by Amy McDonald on May 22, 2018

The cheapest and easiest way to reach your audience online is through social media. But algorithms are changing and post reach is deteriorating. Is the end of social publishing nigh?...

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Janice Person to Speak at ARC 2018

Posted by Amy McDonald on May 21, 2018

“Getting Uncomfortable with Monsanto — A Look Behind the Curtain” Engaging Directly with Consumers on Behalf of Agriculture and Technology Janice Person, online engagement director on Monsanto Company’s corporate engagement...

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Webinar: The Development Of The Levesol Promise Campaign

Posted by arcadmin on April 19, 2018

The Development Of The Levesol Promise Campaign David Erickson and Glenn Karwoski, Karwoski & Courage, share how they plan for submitting campaigns to PR and marketing contests. They highlight the...

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Tim Hammerich – Learning About Careers In Ag Through Social Media and Podcasts

Posted by John Blue on March 05, 2018

Learning About Careers In Ag Through Social Media and Podcasts As a recruiter, Tim Hammerich created the Future of Agriculture podcast to bring a deeper understanding of careers in agriculture...

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