2018 Spring ARCLight Newsletter

Posted by Amy McDonald on April 03, 2018

President’s Message Out of winter, into spring and galloping towards the ARC Conference in Kentucky By Rebecca Colnar, ARC Board Chair I hope everyone has survived this winter. It seems...

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2018 Golden ARC Awards Announced

Posted by Kristy on June 22, 2018

2018 Golden ARC Winners Announced  June 22, 2018 – Louisville, KY. – Winners of the Agricultural Relations Council (ARC) 2018 Golden ARC Awards Contest were announced June 21 at the...

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Breaking Through In A Post-Truth World

Posted by Amy McDonald on May 24, 2018

Who does the consumer trust? In an era of fake news and increasing consumer skepticism, how do we build consumer trust in food and our production system? During this session...

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Will Your Brand Survive the Facebook Apocalypse?

Posted by Amy McDonald on May 22, 2018

The cheapest and easiest way to reach your audience online is through social media. But algorithms are changing and post reach is deteriorating. Is the end of social publishing nigh?...

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Janice Person to Speak at ARC 2018

Posted by Amy McDonald on May 21, 2018

“Getting Uncomfortable with Monsanto — A Look Behind the Curtain” Engaging Directly with Consumers on Behalf of Agriculture and Technology Janice Person, online engagement director on Monsanto Company’s corporate engagement...

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Tim Hammerich – Learning About Careers In Ag Through Social Media and Podcasts

Posted by John Blue on March 05, 2018

Learning About Careers In Ag Through Social Media and Podcasts As a recruiter, Tim Hammerich created the Future of Agriculture podcast to bring a deeper understanding of careers in agriculture...

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Webinar: Growing Your Tribe

Posted by John Blue on March 05, 2018

Growing Your Tribe Vance Crowe, Director of Millennial Engagement at Monsanto, shares what tribes are about and how organizations can expand their tribal connections by identifying tribes and recruiting tribal...

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Webinar: Kari Miskit – Farm-to-Fork Capital Story

Posted by John Blue on February 05, 2018

Webinar: Farm-to-Fork Capital Story Kari Miskit with Visit Sacramento shares the Farm-to-Fork Capital Story, how Sacramento transformed visiting the city using agriculture, farming, and food. This webinar was held December...

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Webinar: Brand and Issues Management Through Online Listening

Posted by John Blue on January 06, 2018

Webinar: Brand and Issues Management Through Online Listening This webinar with Michelle Viar, FLM+, outlines approaches to using digital channels to listen to and understand customer conversations. This information can...

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Webinar: Developing Consumer Messaging – The Cultivate California Program

Posted by John Blue on November 27, 2017

Webinar: Developing Consumer Messaging – The Cultivate California Program Mike Wade, California Farm Water Coalition, shares how the Farm Water Coalition built its messaging to connect with urban consumers, the...

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Webinar: Social Media 101, Things Have Changed Since School Let Out

Posted by Kristy on October 31, 2017

Webinar: Social Media 101, Things Have Changed Since School Let Out John Blue, Truffle Media Networks, provides strategic info for digital planning, information on monitoring & measuring the social spaces...

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