Breaking Through In A Post-Truth World
Posted by: Amy McDonald on May 24, 2018
Who does the consumer trust?
In an era of fake news and increasing consumer skepticism, how do we build consumer trust in food and our production system? During this session at the 2018 ARC Annual Meeting in Louisville, Kentucky, we’ll hear from Colleen Parr Dekker, Director of Global Corporate Communications for Elanco Animal Health.
Colleen will share details on the changing consumer mindset about our industry and highlight a researched-based approach for discussing responsible modern protein production in a way that resonates with the audience.
Colleen Parr Dekker has more than 20 years of experience helping producers and companies tell their story to consumers. Dekker currently leads global corporate communications for Elanco Animal Health with responsibility for internal, external and executive thought leadership communications. She’s led the company’s corporate reputation efforts around hunger, food security and One Health, as well as their work to shift consumer and influencer perceptions on modern agriculture innovation and production practices.
Prior to joining Elanco, Dekker spent 12 years at Fleishman-Hillard, one of the world’s largest public relations consultancies. She worked with clients throughout the food and ag chain to manage critical issues of consumer interest, including biotechnology and sustainability. She conducted strategic communications planning for more than 20 companies or organizations. Her media relations efforts for the Council for Biotechnology Information earned a Silver Anvil for global communications, the industry’s top honor. Other clients included: BASF; CropLife International; Dairy Management, Inc.; Dow AgroSciences; Field to Market; International Service for the Acquisition of Agri-Biotech Applications (ISAAA); Monsanto; the National Cattlemen’s Beef Association; the National Corn Growers Association; the National Pork Board; RISE (Responsible Industry for a Sound Environment®), and then Schering-Plough Animal Health.
Dekker holds a degree in agricultural communications from the University of Illinois and maintains an active interest in the family beef cattle operation.