2023 ARC Annual Meeting

June 13-15, 2023

Des Moines, Iowa

Register Here






Tuesday, June 13

2:00 p.m.              Board of Directors Meeting – Boardroom, second floor

6:00 p.m.              Welcome reception at hotel bar, Proudfoot & Bird, sponsored by Bader Rutter

7:00 p.m.              Dinner on your own

*** All education sessions held in Grand ballroom and meals in Wedgwood ballroom – both on 2nd floor ***

Wednesday, June 14

8:00 a.m.              Breakfast – sponsored by National Association of Farm Broadcasting

                               Welcome to Iowa, Erin Nash, National Association of Farm Broadcasting (NAFB)
                              Keynote Speaker: Mike Naig, Iowa Secretary of Agriculture

9:00 a.m.              Welcome and Introductions
                               McKenna Greco, ARC Intern and Jackie Miller, ARC Scholarship Recipient

9:15 a.m.              Education Session I – Overview of Ag Issues in Iowa
                                Aaron Putze, Chief Officer of Strategy and Brand Management for the Iowa Soybean Association
                               Emily Ibach, Head of public affairs and state government relations for Pivot Bio
                               Ben Gleason, Executive Director of the Iowa Nutrient Research and Education Council
                               Spencer Vance, Director of Customer Engagement, Albaugh LLC
                               Moderator:  Sally Behringer, President and CEO, MustangRED Communications

10:30 a.m.            Break

10:45 a.m.            Education Session II – Journalist panel:  What Reporters Want from PR Pros
                               Dustin Hoffmann, Supervising Editor/Farm Broadcaster, Iowa Agribusiness|Radio Network
                               Gil Gullickson, Regional Editor, The Furrow
                               Mark Dorenkamp, Anchor/Reporter, Brownfield
                               Moderator: Lori Hallowell, VP/Director of PR, Bader Rutter

Noon                   Lunch
                            2023 Agricultural Public Relations Hall of Fame Induction
                             Sponsored by AgriMarketing
                              Deron Johnson, Curious Plot and Janice Person, Grounded Communications LLC

1:30 p.m.              Education Session III – Building Blocks of Crisis Communication
                               Cindy Cunningham, PR Managing Supervisor, Woodruff

                               Mark Yontz, Strategic Communications Director, Wixted and Company
                               Leah Daniels, President, NewsWorks
                               Moderator:  Sally Behringer, President and CEO, MustangRED Communications

3:00 p.m.              Break

3:30 p.m.              Education Session IV – Social Media Best Practices
                                Avery Amensen, Sr. Public Relations Consultant, Flynn Wright
                                Devin Benish, Digital Media Manager, Iowa Soybean
                                Mallory Cates, Digital Marketing Analyst, Blue Compass Interactive
                                Moderator:  Laurie Langstraat, VP of Public Relations, National Crop Insurance Services (NCIS)

4:30 p.m.              ARC Business Meeting

6:00 p.m.              Cocktail Hour – Wedgewood Mezzanine

6:30 p.m.              Golden ARC Awards Banquet – Wedgewood


Thursday, June 15

7:00 – 8:00 a.m.             Breakfast – Proudfoot & Bird – sponsored by Curious Plot

8:00 a.m.                         Depart by bus

8:30 – 9:30 a.m.              Des Moines Water Works

10:00 – 11:15 a.m.          World Food Prize Facility

12:15 – 2:00 p.m.            Wills Family Orchard, box lunch catered by Kue’d, sponsored by NCIS 

2:30 – 4:00 p.m.              Stine Seeds Company

4:45 – 6:00 p.m.              Big Grove Brewery, brief tour, beverages and appetizers
                                            Sponsored by MustangRED Communications



Hotel Fort Des Moines
1000 Walnut Street
Des Moines, Iowa  50309


$149/night + taxes

The hotel cut-off date is 5/30/2023



Step back into history and celebrate the return of an icon, where worldly wanderers gather and visionaries find inspiration. Stay where celebrities like Elvis and Johnny Cash once stayed before taking the stage at sold out shows. Where John F. Kennedy and Lyndon Johnson once ate dinner and met on domestic policy. Founded in 1919 to rival the greatest hotels of the era, Hotel Fort Des Moines is a perfectly preserved landmark where history is both celebrated and made.

For a century, the hotel has stood as a beacon amid the Des Moines community, delighting a world-class guest list. Through sedulous efforts, it has been thoughtfully transformed and meticulously preserved, from the retro light fixtures adorning the rooms and gathering spaces, to the ornate furnishings that reflect the hotel’s origins. This iconic destination, listed on the National Register of Historic Places, beckons distinguished guests and curious travelers from across the globe, celebrating a storied past while anticipating the myriad of stories yet to unfold.



If you have any questions, please contact:
Sandra O’Rourke