2022 ARC Annual Meeting

June 21-23, 2022
Milwaukee, Wisconsin




To help you make travel arrangements, here’s the tentative program:

June 21

3:00 p.m.         Board of Directors Meeting

5:00 p.m.         Informal meet-up in the hotel bar
                              Westin Milwaukee Downtown

6:00 p.m.         Reception at Bader Rutter with welcoming words from Greg Nickerson, Chairman.


June 22

8:00 a.m.
          Breakfastsponsored by National Association of Farm Broadcasting (NAFB)

9:00 a.m.          Welcome and Introductions

9:15 a.m.          “Russia’s Invasion of Ukraine and the Effect on the Global Ag Economy”
                              Presented by Lowell Barrington, Marquette University

10:30 a.m.         Break

10:45 a.m.         “Interpreting trends by listening to top voices in ag, food and beverages”
                                Presented by David Jordan, president, Bader Rutter
                                Nick Praznowski, director of industry analysis, Bader Rutter

Noon                    Agricultural Public Relations Hall of Fame Lunch – sponsored by Agri Marketing

1:30 p.m.           “Let’s Talk Tech: Why Consumers Reject Innovation and How to Earn Acceptance for Ag Tech”
                                Presented by Amy te Plate-Church, vice president, Look East

3:00 p.m.            Break

3:30 p.m.            “Wisconsin Agriculture Perspectives”
                                 Presented by Krista Knigge, Administrator, Wisconsin Department of Agriculture, (DATCP)

4:45 p.m.            ARC Business Meeting and Champagne Toast to the Hall of Fame 
                                Sponsored by the Almond Board of California

6:00 p.m.           Reception

6:30 p.m.           Golden ARC Awards Banquet

7:15 p.m.            Golden ARC Awards Ceremony


June 23

7:30 a.m.-5:00 p.m. – Tours

Milwaukee Public Market

Crave Brothers Farmstead Cheese – tour the farm with Charlie Crave, one of the founders and brains behind the business. We’ll see the new rotary milking parlor in action, a farm tour, the digester, animal feed and housing.

Lakefront Brewery Tour

Bus transportation provided for the day of touring.

Click here to register.


If you have any questions, please contact:
Sandra O’Rourke