Newsletter
2024 Winter ARC Light
Posted by Christie Nissen on February 28, 2024
Make plans to attend the ARC Annual Meeting! By Sally Behringer, ARC president Have you reserved your room yet for the ARC Annual meeting? You can do that now via…
Read More2023 Fall ARC Light
Posted by Christie Nissen on November 02, 2023
Get ready for the ARC Annual Meeting! By Sally Behringer, ARC president I know June seems a mile away, but our planning committee is already gearing up to offer another…
Read More2023 Summer ARC Light
Posted by Christie Nissen on July 12, 2023
Summer fun with Ag Relations Council By Sally Behringer, ARC president What are you doing with your summer so far? The Agricultural Relations Council (ARC) has had a busy summer,…
Read More2023 ARC Light
Posted by Christie Nissen on February 20, 2023
A busy 2023 for the Ag Relations Council By Sally Behringer, ARC president 2023 will be a busy year for the Agricultural Relations Council. We have lots of news to…
Read More2022 Fall ARC Light
Posted by Christie Nissen on November 02, 2022
New developments and growth in the Ag Relations Council! Happy (almost) holiday season from the Agricultural Relations Council (ARC)! We have a lot of exciting developments to share with you…
Read More2022 Summer ARCLight
Posted by Christie Nissen on July 12, 2022
Ag Relations Council Annual Meeting sparks ideas and plans for growth The annual Agricultural Relations Council meeting wrapped up on June 23, in sunny Milwaukee. This year’s meeting featured a…
Read More2021 Winter ARCLight
Posted by admin on December 22, 2021
Message from the President As we wrap up a busy 2021, I want to share news of some exciting developments for the Agricultural Relations Council. First of all, it’s that…
Read MoreGolden ARC Award Winner: Collateral/Literature Riverbend Wagu Brand Guide
Posted by admin on December 22, 2021
Provided by AC&C Marketing Many rivers flow through Siskiyou National Forest, where Riverbend Wagyu calves are born. These waters bring to life the streams, lakes and meadows that nourish the…
Read MoreGolden ARC Award Winner: Graphic Elements Cattle Tales Building a Perfect Burger
Posted by admin on December 22, 2021
Provided by Cultivate Agriculture continues to search for ways to connect with the public on social media to share its story. #CattleTales is a diverse community active on social media…
Read MoreGolden ARC de Excellence and Golden ARC Award Winner: Events and Observances Cotton industry’s number 1 grower event goes virtual
Posted by admin on December 22, 2021
Provided by OBP Agency For 14 years, the Deltapine New Product Evaluator (NPE) Summit has been the signature grower and news media engagement event for Deltapine brand cotton seed. During…
Read More2021 Spring ARCLight
Posted by admin on June 09, 2021
Message from the President I hope everyone is doing well. Our family is almost all done with the vaccine series and looking forward to resuming travels soon. If you have…
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2021 Winter ARCLight
Posted by admin on January 20, 2021
Message from the President All the technology in the world will not stop your brain from publishing a typo. Last month, I was updating the Agricultural Relations Council (ARC) website…
Read More2020 Fall ARCLight
Posted by admin on September 17, 2020
Message from the President I wish I had some sage advice to share regarding working from home (Fortnite tends to be a heavy consumer of internet bandwidth) or virtual school…
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2020 Spring ARCLight
Posted by admin on May 20, 2020
Message from the President Globally, many public relations firms have quickly taken on a line of work that requires trying to figure out the unknown (while knowing they cannot) and…
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2020 Winter ARCLight
Posted by admin on January 17, 2020
Message from the President Happy 2020 to everyone! As we kick start 2020, I offer a thought on the future. People: Communications is still about people. While the technology…
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2019 Fall ARCLight
Posted by admin on October 19, 2019
Message from the President ARC kicked off its new fiscal year Oct. 1, with great support from sponsors and supporters. Special thanks to Lyle Orwig (C|O) and Den & Sandy…
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2019 Summer ARCLight
Posted by admin on July 18, 2019
Message from the President Greetings ARC members! I was not able to be with you in Kansas City for the ARC Annual Meeting. I know I would have enjoyed the…
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2019 Spring ARCLight
Posted by Kristy on April 06, 2019
Kansas City, Here We Come! By Rebecca Colnar, ARC President I hope everyone made it through the winter. Some areas had a difficult winter season, but now everyone is looking…
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2019 Winter ARCLight
Posted by Kristy on January 16, 2019
Kansas City, Here We Come By Rebecca Colnar, ARC President The ARC Conference Committee recently brainstormed ideas for workshops and tour stops. There are some definite “knowns,” including the dates…
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2018 Fall ARCLight
Posted by Kristy on October 15, 2018
ARC President’s Message By Rebecca Colnar, ARC President The survey is in from our 2018 ARC Conference in Lexington, KY, June 19-21 and I’m pleased to say it received high…
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2018 Summer ARCLight
Posted by Kristy on July 29, 2018
ARC President’s Message By Rebecca Colnar, ARC President I’m sure I speak for all of the ARC members who rated our ARC Annual Conference in June in Kentucky…
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2018 Spring ARCLight Newsletter
Posted by Kristy on April 03, 2018
President’s Message Out of winter, into spring and galloping towards the ARC Conference in Kentucky By Rebecca Colnar, ARC Board Chair I hope everyone has survived this winter. It seems…
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2017 Fall ARCLight Newsletter
Posted by Kristy on December 06, 2017
Marketing Communications Strategies, Webinars and Angel Envy By Rebecca Colnar, ARC Board Chair I recently visited the Bluegrass State, and more specifically, Louisville, site of our upcoming 2018 ARC Annual…
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2017 Summer ARCLight Newsletter
Posted by Kristy on August 22, 2017
Keeping the Organization Growing By Rebecca Colnar, ARC Board Chair Hello. I am honored to serve as the next Agricultural Relations Council (ARC) president, following Daren Williams’ (NCBA) excellent work…
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2017 Spring ARCLight Newsletter
Posted by Kristy on March 08, 2017
Setting the Gold Standard By Daren Williams, ARC Board Chair It’s hard to believe my term as your President is nearing its end. It has been an honor to give back…
Read More2017 Winter ARCLight Newsletter
Posted by Kristy on January 05, 2017
Great Expectations By Daren Williams Board Chair, ARC Sitting in church on a recent Sunday morning I was reflecting on expectations – setting them, meeting them, exceeding them and sometimes…
Read More2016 Fall ARCLight Newsletter
Posted by Kristy on September 13, 2016
Snap Back to Reality – By Daren Williams, ARC Board President The summer Olympics are over. Kids are headed back to school. The pennant race is heating up (Go Royals!). Summer…
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2016 SUMMER ARCLIGHT NEWSLETTER
Posted by Kristy on July 16, 2016
California Here We Come! By Daren William, National Cattlemen’s Beef Association, ARC Board President If you were sitting in your office seeing all of the Facebook posts and Tweets from…
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2016 SPRING ARCLIGHT NEWSLETTER
Posted by Kristy on April 08, 2016
Why We Gather By Daren William, National Cattlemen’s Beef Association ARC Board President I recently received an e-mail from an “on-site web broadcasting company that captures events and makes it…
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2016 WINTER ARCLIGHT NEWSLETTER
Posted by Kristy on December 22, 2015
Beware of Observational Studies and Sensational Headlines (No, bacon is NOT as bad for you as smoking!) By Daren Williams, ARC Board President I woke up earlier this month and…
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ARCLight – Fall 2015
Posted by Kristy on September 24, 2015
The Death of Sound Science and Common Sense By Daren Williams, ARC Board President Senior Executive Director, Communications National Cattlemen’s Beef Association “How Safe is Your Ground Beef?” screamed the…
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ARCLight – Summer 2015
Posted by Kristy on July 20, 2015
Advancing the Art and Science of Public Relations in Agriculture By Daren Williams ARC Board President When the Founders of ARC sat in the lobby of the Knickerbocker Hotel…
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ARCLight Spring 2015 Newsletter
Posted by Kristy on April 09, 2015
What’s the Top Annual Meeting on Your Agenda? ARC of Course By Mike Opperman ARC Board President Like a lot of public relations professionals, I go to a lot of…
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ARCLight 2014 Winter Newsletter
Posted by Kristy on December 15, 2014
A Great 2014 Leads Us to Greater Heights in 2015 – And We Need You By Mike Opperman ARC Board President Flipping the calendar to another year causes pause to…
Read MoreARCLight Fall 2014 Newsletter
Posted by Kristy on September 18, 2014
Are You Ready for some ARC? By Mike Opperman ARC Board President It’s fall! The leaves are turning. The lights are on Friday night and Saturday at athletic fields…
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ARCLight Summer 2014 Newsletter
Posted by Kristy on July 23, 2014
A Mad Time in Madtown! By Mike Opperman ARC Board President Last month was a big month for the Ag Relations Council. The annual meeting in Madison continued the year-over-year…
Read MoreARCLight Spring 2014 Newsletter
Posted by Kristy on April 15, 2014
A Mad Time in Madtown By Mike Opperman ARC Board President While the excitement over having the ARC annual meeting in Madison, WI, won’t quite reach the reaction in downtown…
Read MoreARCLight Fall 2013 Newsletter
Posted by arcadmin on December 12, 2013
Professional PR Development By Mike Opperman , ARC Board President There is a saying that goes something like “If you’re not getting better, you’re getting worse.” In today’s competitive environment, having…
Read MoreARCLight Summer 2013 Newsletter
Posted by arcadmin on December 09, 2013
Making Sure We Don’t End Up Somewhere Else By Mike Opperman, ARC Board President That infamous orator Yogi Berra once said “If you don’t know where you are going, you will…
Read MoreARCLight Spring 2013 Newsletter
Posted by arcadmin on December 06, 2013
A New Vision for ARC By Mike Opperman, ARC Board President The Agricultural Relations Council has gone through a considerable amount of change over the last few years. Your organization has…
Read MoreARCLight Winter 2013 Newsletter
Posted by arcadmin on December 05, 2013
A Catalyst for Collaboration By Mace Thornton, ARC Board President It has been a great year to be a member of the Agricultural Relations Council. In 2012, we focused on…
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