Posted by: Amy McDonald on May 21, 2018

Posted in: Annual Meeting, Home, Member-benefit

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“Getting Uncomfortable with Monsanto — A Look Behind the Curtain”

Engaging Directly with Consumers on Behalf of Agriculture and Technology

Janice Person, online engagement director on Monsanto Company’s corporate engagement team, conducts consumer outreach among the ag and food tribes. Much of the work her team does advocates for the whole of modern agriculture, rather than being brand specific. Her outreach to consumers has shown some great results — in blogging conferences, SXSW, and more.

Want to learn more about …

  • how Janice uses her passion for agriculture?
  • the impact ag can have to make the world a better place? .
  • how she uses social media to both learn and share experiences in ways that help people better understand agriculture broadly?

 

Join us in hearing Janice speak at the 2018 Agricultural Relations Council (ARC) Annual Meeting, June 19-21 in Louisville, Kentucky. Janice will be one of several speakers addressing the opportunities and challenges faced when “talking agriculture and food” online.

Learn more.
Register today.
See the schedule.
Book your room. (Room block deadline Tuesday, May 29.)

 


About Janice
Janice grew up a city girl, and became involved in agriculture through college internships. She has carried a passion for it since visiting her first farm while in grad school. Much of her career has focused on cotton and that turned to a personal passion that drove her Twitter handle @JPlovesCOTTON which became a personal brand of sorts. She has found social media provides a great way to both learn and share experiences in ways that can help people better understand agriculture broadly. Her contributions to Quora have resulted in her being listed as a Top Writer on the site resulting in her content being shared on Forbes, Huffington Post and Apple News.

Janice has a bachelor’s degree in mass communications from Phillips University in Enid OK and a Master’s degree in journalism from the University of Memphis. Prior to joining Monsanto in 2007, she worked for Delta and Pine Land Company in Scott, Mississippi and Gibbs  Soell in White Plains, New York.

 


ARC is the only association dedicated to serving the unique needs of public relations professionals working in agriculture, food, fiber and other related industries. ARC is a conduit for problem-solving, idea-sharing and collaboration among members, who share a passion for excellence in public relations. Learn more!

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