About Agricultural Relations Council (ARC) – The Agricultural Relations Council is dedicated to serving the unique needs of public relations professionals working in agriculture, food, fiber and other related industries. Through the Harvesting Knowledge series, ARC aims to share with members new ideas, offer problem-solving discussions, and be a conduit for collaboration among members, who share a passion for excellence in public relations.
Upcoming Webinar – March 22, 2023 – 1:30 ET
Behind the scenes in developing and delivering the pork sustainability message
Ashley McDonald
Interim Vice President of Sustainability at National Pork Board
McDonald works on behalf of more than 60,000 U.S. pig farmers striving to tell their continually improving sustainability story.
Prior to her tenure at the National Pork Board, McDonald was the senior director of sustainability for the National Cattlemen’s Beef Association (NCBA), representing cattle producers in sustainability initiatives domestically and internationally. In that role, she served as the executive director of the U.S. Roundtable for Sustainable Beef (USRSB). She has also previously served as NCBA’s Environmental Counsel in Washington, D.C. as well as Missouri Farm Bureau Federation’s director of state legislative affairs.
McDonald holds a degree in agriculture economics from the University of Missouri and a Juris Doctorate degree from the Antonin Scalia Law School (George Mason University) in Arlington, Virginia.
Upcoming Webinar – April 12, 2023 – 12:30 ET
Let Your Brand Stand Out
Muxiang Pajerski
Project Manager – Marsh McLennan Agency
Muxiang Pajerski has a background in advertising, marketing, and graphic design for over 20 years. She worked as a public relations professional for several organizations in the past 10+ years, such as Toastmasters International, UPS for DownS, and Chicago Northwest Suburban Chinese School. Before her current National Marketing and Technology Project Manager position, she was a creative manager at a digital marketing agency and PR manager at District 30 of the non-profit organization Toastmasters International.
With her multicultural background, empathetic leadership style, and deep knowledge of public relations and digital marketing, she has an excellent understanding of different audiences and cultures, branding, publicity, and social impact.
Muxiang strives to help others and create a positive social impact. Even though English is not her first language, she has become a community leader and public-speaking mentor to many. She believes a good brand and business should always put people first, and everyone and every brand should deserve a chance to grow.
