About Agricultural Relations Council (ARC) – The Agricultural Relations Council is dedicated to serving the unique needs of public relations professionals working in agriculture, food, fiber and other related industries. Through the Harvesting Knowledge series, ARC aims to share with members new ideas, offer problem-solving discussions, and be a conduit for collaboration among members, who share a passion for excellence in public relations.



Upcoming Webinar – December 7 – 12:30 ET

Pre- & Post-Crisis Risk Communication Revisited: Dynamic Complexity and New Approaches
Dr. Matthew Seeger


Crises such as Covid 19, Hurricane Ian, and the Ukraine War have changed the understanding of crisis and risk by demonstrating the scope and scale of emerging risks, their diverse impacts and their long term implications for a wide variety of sectors.

In this upcoming webinar, Dr. Seeger describes contemporary approaches to pre-and post crisis risk communication in an era of increasing dynamic complexity.

Find Out More