ARC honors OBP Agency with the Golden ARC de Excellence award

Posted by Kellie Lasack on November 04, 2021

New Prague, MN (November 1, 2021) – The Agricultural Relations Council (ARC) revealed the winners of its 2021 Golden ARC Awards contest on Oct. 27, in Richmond, Va., during the...

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ARC Annual Meeting features national PR ‘big hitters’

Posted by Kellie Lasack on September 28, 2021

New Prague, MN (September 22 2021) – Travel to the “River City” – Richmond, Va. – for the 2021 Agricultural Relations Council (ARC) Annual Meeting, Oct. 26-28, in Richmond, Va., at...

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Webinar: Great Email Marketing in 2021 and Beyond

Posted by John Blue on February 28, 2021

Jessica Best – Great Email Marketing in 2021 and Beyond! – Jessica Best, Vice President of Data-Driven Marketing at Barkley, shares email marketing strategies to nurture customer relationships and help...

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Webinar: Your work is great, but is your contest entry?

Posted by John Blue on February 19, 2021

Panel – Your work is great, but is your contest entry? – Your work is great, but is your contest entry? Join three ag PR industry award winners and professionals...

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Daren Williams – Insight On Public Relations In Agriculture

Posted by John Blue on January 07, 2021

Insight On Public Relations In Agriculture Daren Williams (Senior Director, Global Communications at Almond Board of California) shares his history in public relations, from being on Senator Bob Dole’s (R-KS)...

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Mel Hasler – Thoughts On Being An Agriculture Communications Student

Posted by John Blue on December 28, 2020

On Being A Student In Agriculture Communications Melanie “Mel” Hasler (Student at Purdue University | Agricultural Communication) shares her thoughts on media, tips on the apps she finds useful, and...

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Christopher S. Penn – Approaches To Creating And Using Media

Posted by John Blue on December 18, 2020

What Is Attribution Analysis And The Video-First Transmedia Content Framework? Christopher S. Penn (Co-Founder & Chief Data Scientist with TrustInsights.ai) talks about marketing and PR, his approach to producing content...

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2020 Fall ARCLight

Posted by Kellie Lasack on September 17, 2020

Message from the President I wish I had some sage advice to share regarding working from home (Fortnite tends to be a heavy consumer of internet bandwidth) or virtual school...

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Neen James – What Does Being “Productive” Mean?

Posted by John Blue on July 08, 2020

What Does Being “Productive” Mean? Neen James (Sales and Leadership Keynote Speaker) shares thoughts on focus, connecting, attention, and productivity using systems thinking [audio link]. Neen also shared several resources:...

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Webinar: Incorporating Virtual Into Events

Posted by John Blue on July 05, 2020

Panel – Incorporating Virtual Into Events – The arrival of Coronavirus / COVID-19 changed the outlook of conferences and meetings for 2020 and 2021. Soon after people started getting seriously...

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