Webinar: Developing Consumer Messaging – The Cultivate California Program

Posted by John Blue on November 27, 2017

Webinar: Developing Consumer Messaging – The Cultivate California Program Mike Wade, California Farm Water Coalition, shares how the Farm Water Coalition built its messaging to connect with urban consumers, the...

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Webinar: Social Media 101, Things Have Changed Since School Let Out

Posted by Kristy on October 31, 2017

Webinar: Social Media 101, Things Have Changed Since School Let Out John Blue, Truffle Media Networks, provides strategic info for digital planning, information on monitoring & measuring the social spaces...

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Webinar: Media Relations Is Alive And Well!

Posted by John Blue on September 30, 2017

Webinar: Media Relations Is Alive And Well! The webinar with American Farm Bureau Federation’s Will Rodger traced how the AFBF cultivated relationships, shaped messages, and targeted stories to reporters and...

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2017 Summer ARCLight Newsletter

Posted by Kristy on August 22, 2017

Keeping the Organization Growing By Rebecca Colnar, ARC Board Chair Hello. I am honored to serve as the next Agricultural Relations Council (ARC) president, following Daren Williams’ (NCBA) excellent work...

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John Armato – Being A Creative Strategist And The Future Of PR

Posted by John Blue on August 11, 2017

On Being A Creative Strategist John Armato, Creative Strategist, Fleishman-Hillard, shares what is needed to bridge the gap between creativity and strategy. Some of John’s key points is helping teams...

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Webinar: Millennials – What Are Boomers And Gen Xers Getting Wrong?

Posted by John Blue on May 10, 2017

Webinar: Millennials – What Are Boomers And Gen Xers Getting Wrong? The webinar with Sarah J. Bohnenkamp, leadership coach, provided new understanding of generational perspectives and ideas of how we...

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Webinar: FMD Crisis Planning

Posted by John Blue on March 24, 2017

Webinar: FMD Crisis Planning This webinar with Cindy Cunningham, National Pork Board, and Daren Williams, National Cattlemen’s Beef Association, provided tips, tools, and tactics to help PR professionals stay ahead...

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2017 Spring ARCLight Newsletter

Posted by Kristy on March 08, 2017

Setting the Gold Standard By Daren Williams, ARC Board Chair It’s hard to believe my term as your President is nearing its end. It has been an honor to give back...

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Webinar: CommonGround – A 7-Year PR Evolution

Posted by John Blue on February 02, 2017

Webinar: CommonGround – A 7-Year PR Evolution Missy Morgan with Osborn Barr shares thoughts and evolution history of CommonGround, a consumer facing site aimed at helping make that personal connection...

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Webinar: Red Meat and Cancer Response

Posted by John Blue on January 25, 2017

Webinar: Red Meat and Cancer Response Daren Williams, Sr. Executive Director, Communications, National Cattlemen’s Beef Association, shared insights on dealing with international reports on red and processed meat causing cancer. Key...

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