Posted by: Kellie Lasack on November 4, 2021

Posted in: Updates

New Prague, MN (November 1, 2021) – The Agricultural Relations Council (ARC) revealed the winners of its 2021 Golden ARC Awards contest on Oct. 27, in Richmond, Va., during the group’s annual meeting. OBP Agency won the Golden ARC de Excellence Award – the contest’s best all-around entry in the campaigns division – for its Deltapine Cotton 2020 Virtual NPE Summit Media Engagement event. The Golden ARC Awards contest has recognized stellar work created by public relations professionals in the agricultural industry since 1990.

This year’s Golden ARC Awards contest drew 86 entries – 19 campaigns and 67 tactics. Seventeen entities, including individuals, agencies, companies, commodity groups and associations, submitted entries. In addition to the Golden ARC de Excellence Award, ARC presented 29 Golden ARC awards.

Category Contestant Entry name
Campaign

Brand Reputation

OBP Agency DEKALB Winning Has Roots Scholarship Program
Campaign

Corporate Social Responsibility and Sustainability

Cultivate Cactus Cares Employee Launch and Roll Out
Campaign

Events and Observances

OBP Agency Deltapine Cotton 2020 Virtual NPE Summit Media Engagement
Campaign

Internal

Texas & Southwestern Cattle Raisers Association Coronavirus Response

 

Campaign

Marketing Communications for Agricultural Audiences

Padilla Sounds Like Magic, Works Like Science – Launching SOURCE
Campaign

Marketing Communications for Non-Ag Audiences

Padilla Eating in the Early Years E-Vent
Campaign

Open

American Farm Bureau Federation #StillFarming PR Campaign

 

Campaign

Crisis Communications

Padilla Farming Has Never Been More Essential
Tactic

Annual Reports: Non-financial Annual Reports

American Farm Bureau Federation 2020 AFBF Impact Report

 

Tactic

Collateral/Literature

Ali Cox & Company Marketing Riverbend Wagu Brand Guide
Tactic

Digital & Social Media: Blogs

Bader Rutter Corteva Agriscience – Plate-Wise Blog
Tactic

Digital & Social Media: Podcasts

Bader Rutter Corteva Agriscience – The Growing Debate
Tactic

Digital & Social Media: Social Media

Ali Cox & Company Marketing Cal Beans Social Media Campaign
Tactic

Digital & Social Media: Video

Cultivate Cactus Cares Launch Video Series
Tactic

Digital & Social Media: Websites

American Farm Bureau Foundation for Agriculture My American Farm Website
Tactic

Digital & Social Media: Websites

FLM Harvest (Curious Plot) Watermelon.org Website
Tactic

Editorial/Op-Ed Columns

Feature Writing

Stephanie Moore Biodiversity – Key to Sustainably Feeding a Growing Global Population
Tactic

Graphic Elements

Cultivate Cattle Tales Building a Perfect Burger
Tactic

Print Media Relations: Agricultural Audiences

Cultivate Dairy MAX PR and National Dairy Month Press Kit
Tactic

Print Media Relations: Non-Agricultural (consumer) Audiences

Texas & Southwestern Cattle Raisers Association FOX News Channel piece on COVID-19-s impact on the cattle business
Tactic

Print Publications: Magazines and Newspapers

Kansas Farm Bureau Kansas Living Magazine

 

Tactic

Print Publications: Newsletters (print or digital)

American Farm Bureau Federation FBNews e-newsletter

 

Tactic

Print Publications: Single-Issue Publications

Dave Buchholz ASA 100th Anniversary Commemorative Book
Tactic

Radio Broadcast Media Relations: Agricultural Audiences

OBP Agency DEKALB Asgrow Brownfield Radio Managing for Profit Series

 

Tactic

Special Events

Dave Buchholz ASA Banquet & 100th Anniversary Celebration
Tactic

Special Events

Dave Buchholz ASA Fouts Soyland Farms Event
Tactic

Speeches

Texas & Southwestern Cattle Raisers Association Presidential Address

 

Tactic

Unique Tactics and Executions: Open Category

FLM Harvest (Curious Plot) Whole Cottonseed Advisory Council
Tactic

Video or Film

C.O.nxt AMP Video Series: Stay Strong. Live Long.

The Agricultural Relations Council is the only association dedicated to serving the unique needs of public relations professionals working in agriculture, food, fiber and other related industries. ARC is a conduit for problem solving, idea sharing and collaboration among members, who share a passion for excellence in public relations.

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