Posted by: admin on November 4, 2021

Posted in: Updates

New Prague, MN (November 1, 2021) – The Agricultural Relations Council (ARC) revealed the winners of its 2021 Golden ARC Awards contest on Oct. 27, in Richmond, Va., during the group’s annual meeting. OBP Agency won the Golden ARC de Excellence Award – the contest’s best all-around entry in the campaigns division – for its Deltapine Cotton 2020 Virtual NPE Summit Media Engagement event. The Golden ARC Awards contest has recognized stellar work created by public relations professionals in the agricultural industry since 1990.

This year’s Golden ARC Awards contest drew 86 entries – 19 campaigns and 67 tactics. Seventeen entities, including individuals, agencies, companies, commodity groups and associations, submitted entries. In addition to the Golden ARC de Excellence Award, ARC presented 29 Golden ARC awards.

Category	Contestant	Entry name
Campaign Brand Reputation	OBP Agency	DEKALB Winning Has Roots Scholarship Program
Campaign Corporate Social Responsibility and Sustainability	Cultivate	Cactus Cares Employee Launch and Roll Out
Campaign Events and Observances	OBP Agency	Deltapine Cotton 2020 Virtual NPE Summit Media Engagement
Campaign Internal	Texas & Southwestern Cattle Raisers Association	Coronavirus Response
Campaign Marketing Communications for Agricultural Audiences	Padilla	Sounds Like Magic, Works Like Science – Launching SOURCE
Campaign Marketing Communications for Non-Ag Audiences	Padilla	Eating in the Early Years E-Vent
Campaign Open	American Farm Bureau Federation	#StillFarming PR Campaign
Campaign Crisis Communications	Padilla	Farming Has Never Been More Essential
Tactic Annual Reports: Non-financial Annual Reports	American Farm Bureau Federation	2020 AFBF Impact Report
Tactic Collateral/Literature	Ali Cox & Company Marketing	Riverbend Wagu Brand Guide
Tactic Digital & Social Media: Blogs	Bader Rutter	Corteva Agriscience – Plate-Wise Blog
Tactic Digital & Social Media: Podcasts	Bader Rutter	Corteva Agriscience – The Growing Debate
Tactic Digital & Social Media: Social Media	Ali Cox & Company Marketing	Cal Beans Social Media Campaign
Tactic Digital & Social Media: Video	Cultivate	Cactus Cares Launch Video Series
Tactic Digital & Social Media: Websites	American Farm Bureau Foundation for Agriculture	My American Farm Website
Tactic Digital & Social Media: Websites	FLM Harvest (Curious Plot)	Watermelon.org Website
Tactic Editorial/Op-Ed Columns Feature Writing	Stephanie Moore	Biodiversity – Key to Sustainably Feeding a Growing Global Population
Tactic Graphic Elements	Cultivate	Cattle Tales Building a Perfect Burger
Tactic Print Media Relations: Agricultural Audiences	Cultivate	Dairy MAX PR and National Dairy Month Press Kit
Tactic Print Media Relations: Non-Agricultural (consumer) Audiences	Texas & Southwestern Cattle Raisers Association	FOX News Channel piece on COVID-19-s impact on the cattle business
Tactic Print Publications: Magazines and Newspapers	Kansas Farm Bureau	Kansas Living Magazine
Tactic Print Publications: Newsletters (print or digital)	American Farm Bureau Federation	FBNews e-newsletter
Tactic Print Publications: Single-Issue Publications	Dave Buchholz	ASA 100th Anniversary Commemorative Book
Tactic Radio Broadcast Media Relations: Agricultural Audiences	OBP Agency	DEKALB Asgrow Brownfield Radio Managing for Profit Series
Tactic Special Events	Dave Buchholz	ASA Banquet & 100th Anniversary Celebration
Tactic Special Events	Dave Buchholz	ASA Fouts Soyland Farms Event
Tactic Speeches	Texas & Southwestern Cattle Raisers Association	Presidential Address
Tactic Unique Tactics and Executions: Open Category	FLM Harvest (Curious Plot)	Whole Cottonseed Advisory Council
Tactic Video or Film	C.O.nxt	AMP Video Series: Stay Strong. Live Long.

The Agricultural Relations Council is the only association dedicated to serving the unique needs of public relations professionals working in agriculture, food, fiber and other related industries. ARC is a conduit for problem solving, idea sharing and collaboration among members, who share a passion for excellence in public relations.

Comments are closed.