Posted by: Christie Nissen on June 27, 2024

Posted in: News Release, Uncategorized, Updates

For Immediate Release

Contact:           Kristy Mach


                        (952) 758-5811

New Prague, MN (June 27, 2024) – Curious Plot, a Minneapolis-based marketing, communications and consulting agency serving the food, agriculture and companion animal care markets, won the Agricultural Relations Council’s (ARC) 2024 Golden ARC de Excellence Award. This award recognizes the best all-around entry in ARC’s Communications Contest Campaigns Division. Curious Plot’s “Curious Plot Food Thought Leadership Campaign” organization and corporate reputation campaign entry achieved this top honor. All Golden ARC Award winners were announced during ARC’s Annual Meeting, held June 18-20, in Cincinnati. The Golden ARC Awards contest has recognized exceptional work created by public relations professionals in the agricultural industry since 1990.

This year’s Golden ARC Awards contest drew 59 entries from 16 organizations. In addition to the Golden ARC de Excellence Award, ARC presented 29 Golden ARC awards and 13 Merits. Those awarded Golden ARC Awards are listed here, for a complete list of winners go to

CategoryContestantEntry name
Campaign Organization or Corporate ReputationCurious PlotCurious Plot Food Thought Leadership Campaign
Campaign Brand ReputationPadillaNorwegian Seafood Council – An Epic Saga of Taste, Sustainability and Success
Campaign Corporate Social Responsibility and SustainabilityPadillaAgoro Carbon Alliance: Accelerating the Global Transition to Conservation Agriculture
Campaign InternalOBP AgencyUSB Soy Innovation Challenge
Campaign Marketing Communications for Agricultural AudiencesPadillaAgoro Carbon Alliance: Accelerating the Global Transition to Conservation Agriculture
Campaign Issues ManagementGrant CompanyProducer Profitability Initiative
Tactic Annual Reports: Non-financial Annual ReportsAmerican Farm Bureau Federation2023 AFBF Impact Report
Tactic Digital & Social Media: BlogsAmerican Farm Bureau FederationThe Zipline
Tactic Digital & Social Media: PodcastsKansas Farm BureauInside Ag: Rural Childcare
Tactic Digital & Social Media: PodcastsPadillaU.S. Highbush Blueberry Council: The Business of Blueberries Podcast Hits High Notes with Industry Listeners 
Tactic Digital & Social Media: VideoFarm Credit EastSupporting Northeast Rural Communities
Tactic Digital & Social Media: WebsitesCultivateMAYA Corn Heads Website
Tactic Digital & Social Media: Social MediaFilament now broadhead.Purina Chatbots
Tactic Feature WritingCurious PlotAgronomic Advice from the FMC Technical Corner
Tactic Feature WritingFarm Credit EastLooking Forward: 2023 Insights and Perspectives
Tactic Editorial/Op-Ed ColumnsSwanson RussellBeef Producers Must Share Their Environmental Stories
Tactic Print Media Relations: Agricultural AudiencesBader RutterRebuild Pastures Before Rebuilding the Herd
Tactic SpeechesAmerican Farm Bureau FederationAFBF President Zippy Duvall’s Convention Speech
Tactic Print Publications: Magazines and NewspapersCurious PlotRefreshing New Holland ACRES Publication
Tactic Print Publications: Newsletters (print or digital)American Farm Bureau FederationFBNews Digital Newsletter
Tactic Print Publications: Newsletters (print or digital)Kansas Farm Bureau  Farm Leader Letter
Tactic Collateral/LiteratureFilament now broadhead.McLanahan Manure Management Regulations eBook
Tactic Radio Broadcast Media Relations: Agricultural AudiencesBader RutterYield Record Breaker Audio News Release
Tactic Events and ObservancesCultivateState Fair of Texas Social Media Coverage
Tactic Special EventsG & S Business CommunicationsGreenLeaf Hosts Winterfest Event for Customers
Tactic Media Events and News ConferencesBader RutterWake Up to Peak Performance: Farm Progress Show Media Breakfast
Tactic Video or FilmBader RutterBeer with a Breeder Video
Tactic Unique Tactics and Executions Open CategoryOBP AgencyWestBred Wheat Tiller’s Toast
Tactic Open CategoryStratovation GroupPartnerships and Brand Building Through Timely Foundational Research

The Agricultural Relations Council is the only association dedicated to serving the unique needs of public relations professionals working in agriculture, food, fiber and other related industries. ARC is a conduit for problem solving, idea sharing and collaboration among members, who share a passion for excellence in public relations.

Comments are closed.