Webinar: Cenex® Fueled by Good – Brand Research Helps Campaign Development
Posted by: John Blue on December 15, 2016
Webinar: Cenex® Fueled by Good – Brand Research Helps Campaign Development Malissa Fritz, Director of Energy Marketing and Communications, CHS, showcased how Cenex, CHS Energy’s umbrella brand, strategically approaches building its brand and how it forges deep connections with people. Fritz also highlighted their approach to brand research and how the team applies it to develop future campaigns.
The presentation was held December 15, 2016, and is now available to all ARC members: Main webinar – https://vimeo.com/195891657 (and below).
Email firstname.lastname@example.org for the access code to watch the webinar or Q&A session.