Posted by: Christie Nissen on February 15, 2023

Posted in: Member-benefit, Webinar

Guardians of the Grasslands – Public Trust in Canadian Beef

This presentation would cover our short documentary, Guardians of the Grasslands, and the strategies that we employed to help increase our reach and build public trust. This includes partnering with conversation organizations like Ducks Unlimited Canada and the Nature Conservancy of Canada and submitting the documentary for film festivals around the world, which resulted in multiple selections and award wins.

Amie leads the Public and Stakeholder Engagement (PSE) team which works to increase public trust in the Canadian beef industry by supporting industry synergies, forming strategic partnerships and connecting positively with consumers and the public. This includes addressing industry issues by coordinating key messages and specific responses together with provincial and industry organizations. Promotional content and campaigns are also developed that highlight the benefits of beef production in Canada.

This webinar was held January 18, 2023 and is now available to all ARC members below, and at

Email for the access code to watch the webinar.

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