2014 Golden ARC Award Winners Announced
Posted by: Kristy on June 30, 2014
Posted in: Updates
The Golden ARC Awards contest honors the stellar work created by professionals in the agricultural industry. The entries for the 2014 contest were many with 74 entries – 22 campaigns and 55 tactics. Entries were judged by public relations professionals outside of the ag industry, all of whom are members of the Maine chapter of the Public Relations Society of America.
Congratulations to the 2014 Golden ARC de Excellence Winner – Ketchum on behalf of Zoetis – “Zoetis Achieves Global Company Debut in Eight Months” in the category of Public Relations Campaign – Global Communications.
Since the awards were reinstituted in 2010, the Golden ARC Contest since has recognized 96 Golden ARC winners, 91 merit award winners and three Golden ARC de Excellence award recipients.
The format and requirements for the Golden ARC Awards are similar to other leading PR awards programs, based on best practices for public relations and public affairs campaigns and tactics.
Categories fall into two divisions – Campaigns and Tactics. A student category is also available, with free entry to student ARC members. The 35 categories reflect the broad scope of public relations and public affairs activities today, including campaigns and a range of tactics, from traditional media releases to social media. New for this year, the tactics categories have been restructured to better reflect the tactical entries entered. The Golden ARC de Excellence award for the best all-around entry in the campaigns division will also be awarded.
The Golden ARC Awards Program began in 1990 and came to be recognized as the most esteemed award in the agricultural public relations industry. The restructured Contest reflects the many hats worn by today’s PR practitioner – with categories recognizing everything from full campaigns to tactics such as media relations and innovative new uses of social media. More information is available at www.GoldenARCawards.com or at the ARC website, www.agrelationscouncil.org.