Posted by: John Blue on December 18, 2020

Posted in: Home, Member-benefit, podcast, Updates

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Christopher S. Penn - Shares approaches to creating and using media and understating attribution analysis in campaigns.What Is Attribution Analysis And The Video-First Transmedia Content Framework? Christopher S. Penn (Co-Founder & Chief Data Scientist with TrustInsights.ai) talks about marketing and PR, his approach to producing content (See the Video-First Transmedia Content Framework), and a provides a little dip into machine learning [audio link].

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