Posted by: John Blue on July 21, 2014

Posted in: Updates

Tagged: activists, consumer, story telling

Jen Walker with Dean Foods, shares her thoughts on dairy stewardship. She offers several stories that help people understand the relationship between farmers who produce milk , consumers, and activists. What is her message? Farmers need to be proactive, authentic, and honest; share the truth, not the stories.

This presentation is from the 2014 Agriculture Public Relations Council annual meeting, June 24 – 27, 2014, Madison, WI, USA [audio].

Direct link to MP3 audio.

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