Embassy Suites Sacramento Riverfront Promenade

100 Capitol Mall, Sacramento, CA  95814

To make your hotel reservations:

  1. Click on Hotel Reservations and make a reservation using the group/convention code: ARC.  OR
  2. Call 916-326-5000 and ask for the Agricultural Relations Council discount rate.

Hotel Reservation Deadline:  May 29, 2017 (Rates go up $100/night after May 29)


Ag Relations Council 2017 Annual Meeting
June 20-22, Sacramento, CA
Setting the Gold Standard

Tuesday, June 20, 2017

2:00 p.m. – Board of Directors Meeting

5:30 p.m. – Informal gathering of attendees at the complimentary evening reception at the Embassy Suites Sacramento Riverfront Promenade

6:30 p.m. – Board Dinner (board members only)

Wednesday, June 21, 2017

9:00 a.m. – Welcome and Introductions

9:15 a.m. – ARC Annual Business Meeting

9:30 – 11:00 a.m. – When Regulations Collide with Reality

A panel from the Pacific Legal Foundation,

This panel will feature one of PLF’s attorney’s Tony Francois who will discuss critical cases affecting agriculture including Waters of the U.S. and Endangered Species Act. John Duarte, a PLF client who is facing several million dollars in penalties and mitigation payments to third parties, will share his personal story. (See Wrapping up the session, Bob Krauter, chief communications officer, PLF, will discuss public relations strategies used by PLF along with how he trains attorneys to work with mainstream media.

11:15 a.m. – 12:30 p.m. – The Complex Issue of Immigration and Labor

President Trump’s vowing to crack down on immigration, but immigrants play a huge role in California agriculture. This panel will talk about the balancing act of dealing with immigrants, immigration laws and farmers in this top-producing state. Philip Martin, Professor of Agricultural and Resource Economics at the University of California-Davis, UC-Davis Dept. of Ag and Resource Economics and Guadalupe (Lupe) Sandoval is the founder and executive director of the California Farm Labor Contractor Association will speak on the issue.

12:30 – 1:30 p.m. – Enjoy lunch while hearing about Sacramento’s innovative Farm-to-Fork Program

1:45 – 3:00 p.m. – John Armato – Anatomy of a Plan

John Armato is a senior partner and creative strategist at one of the world’s largest public relations firm. Known as a creative thinker, passionate presenter, and insightful facilitator, he offers an entertaining and thought-provoking combination of insights to ponder and techniques to put to use right away. Armato has worked in FleishmanHillard’s Kansas City, New York, and Sacramento offices, helping organizations position their brands, develop their messages, and generate effective ideas for achieving their business objectives.  He has led sessions ranging from short brainstorms to highly customized full-day think-tanks and workshops for clients such as Novartis, Gatorade, Hallmark, Visa, AT&T, The Principal Group and VSP Global. He brings more than 15 years at the agency, 25 years in communications, and a lifetime of creative pursuits as a musician, graphic designer, and writer to his work, his writing and his speaking.

3:00 – 3:15 p.m. – Break

3:15 – 4:30 p.m. – John Armato – Think Inside the Box


6:00 p.m. – Hall of Fame Dinner

Thursday, June 22, 2017

8:00 a.m. – Board Bus for Blue Diamond Growers

8:30 a.m. – Arrive at Blue Diamond Grower and Almond Innovation Center to learn all about almond products and product development. We will be joined by the Alicia Rockwell, director of communications and public affairs, Blue Diamond Growers, who will talk about her role at Blue Diamond along with the Cultivate California. The group will head to the Arbuckle area to visit an almond grower.

11:30 a.m. – A trip to the town of Williams in Colusa County, the top rice growing county in the country. Visit a rice grower and hear all about public relations and California rice from Jim Morris, communications manager, CA Rice Commission. Jim will talk about their latest social media campaigns and other public relations strategies.

12:15 p.m. – Lunch at the home-style local restaurant Granzella’s Inn.

1:15 p.m. – Head to a winery for tour and tasting.

4:00 p.m. – Head back at hotel

6:30 p.m. – Reception/Awards Banquet

Friday, June 23, 2017

Head home at leisure.