2019 Golden ARC Awards Winners Announced
Posted by: Kristy on June 22, 2019
June 21, 2019 – Kansas City, MO – The Agricultural Relations Council (ARC) announced the winners for the 2019 Golden ARC Awards contest on June 20, in Kansas City, Mo. The Golden ARC Awards contest has honored the stellar work created by public relations professionals in the agricultural industry since 1990.
The Golden ARC de Excellence award is given to the best all-around entry in the campaigns division and this year that honor was bestowed upon a campaign produced by Minneapolis-based agency, Padilla. “Seeding Support for Farm and Food Interests – A Greater Minnesota with Padilla” was entered into the Public Affairs division. Padilla credits John Himle for his work on the campaign.
“The role of a public relations practitioner continues to grow in scope and importance. These professionals are communicating the importance of food, fiber and farming, and connecting consumers with producers and production practices,” said Kristy Mach, associate director of ARC.
This year, 15 campaigns and 53 tactics were entered in 30 contest categories. Twenty-seven ARC-member organizations entered the 2019 awards contest. The Golden ARC Awards competition is unique in that it is not judged by our peers in agriculture; the Maryland Public Relations Society of America chapter judged the entries. Entries are judged on several objectives, including research, planning, creativity, execution and evaluation.
Padilla took home seven Golden ARC awards this year, in addition to the Golden ARC de Excellence award.
Organizations receiving Golden ARC awards and merits are American Farm Bureau Federation, American Farm Bureau Foundation for Agriculture, Archer Malmo, Bader Rutter, Charleston|Orwig, Cogent Consulting and Communications, Inc., Evans, Hardy + Young, Farm Credit East, Filament, G & S Business Communications, Kansas Farm Bureau, Ketchum, Midwest Dairy, MorganMyers, National Cattlemen’s Beef Association, National Pork Board, New Boston Creative, O+B|P, Padilla, Porter Novelli, Rabo AgriFinance, Seaboard Foods, and Two Rivers Marketing.
The format and requirements for the Golden ARC awards are similar to other leading public relations awards programs, based on best practices for public relations campaigns and tactics. More information is available at the ARC website, www.agrelationscouncil.org.