2018 Golden ARC Awards Announced
Posted by: Kristy on June 22, 2018
Posted in: Home
2018 Golden ARC Winners Announced
June 22, 2018 – Louisville, KY. – Winners of the Agricultural Relations Council (ARC) 2018 Golden ARC Awards Contest were announced June 21 at the organization’s annual professional development meeting in Louisville, Kentucky. Recipients of this year’s 34 Golden ARC Awards and 11 Merit Awards join an elite group of highly-respected leaders in agricultural public relations in the elite awards program.
For the seventh straight year the Golden ARC de Excellence Award was awarded. The 2018 winner was National Cattlemen’s Beef Association (NCBA) for the campaign titled “‘Beef. It’s What’s for Dinner.’ Rebranding campaign.” This year’s selected entry was from the Campaigns Division, Organization or Corporate Reputation category. NCBA credited Meghan Pusey, Martin Roth, Season Solorio, Alisa Harrison for their work on the campaign. In addition, NCBA took home three Golden ARC Awards.
Other organizations and companies stepping into the winner’s circle included American Farm Bureau Federation (AFBF) and the AFBF Foundation for Agriculture, earning six Golden ARC Awards and one Merit Award; Osborn Barr with four Golden ARC Awards; and GS Business Communications with three Golden ARC Awards and one Merit Award.
Other big winners included Illinois Soybean Association, with two Golden ARC Awards and two Merit Awards; and FLM+ with two Golden ARC Awards and one Merit Award. Bader Rutter, Charleston Orwig and Ketchum received two Golden ARC Awards each.
“The quality of this year’s entries again surpassed previous years’ submissions, and judges provided valuable comments and critiques for each submission to enable entrants to continue to improve their craft,” said Kristy Mach, associate director of ARC. “The Golden ARC Awards Contest is the only award competition directed to agricultural marketing communications professionals that is not judged by our peers in agriculture. The competition is judged by public relations professionals who are not directly or indirectly linked to the entries.”
This year’s competition was judged by members of the Maine Public Relations Association. “The judges focused on a number of objectives including audience analysis, creativity,
execution and campaign results, especially measurability,” continued Mach.
Originated in 1990, the Golden ARC Awards Contest recognizes the best and brightest in agricultural public relations, and is open to both ARC and non-ARC members. The categories reflect the broad scope of contemporary public relations activities.
The format and requirements for the Golden ARC awards are similar to other leading public relations awards programs, based on best practices for public relations campaigns and tactics. More information is available at the ARC website, www.agrelationscouncil.org.