2016 Golden ARC Awards Winners

June 24, 2016 – St. Paul, MN. – Winners of the Agricultural Relations Council (ARC) 2016 Golden ARC Awards Contest were announced June 24 at the organization’s annual professional development meeting in St. Paul, Minnesota. Recipients of this year’s 28 Golden ARC Awards and 18 Merit Awards join an elite group of highly-respected leaders in agricultural public relations in the elite awards program.

For the fifth straight year the Golden ARC de Excellence Award was awarded. The 2016 winner was The Beef Checkoff for the entry entitled “World Health Organization Reviews Red Meat and Cancer Risk.” This year’s selected entry was from the Campaigns Division, Issues Management.  The National Cattleman’s Beef Association, a contractor to the Beef Checkoff, and Ketchum Public Relations also won a Golden ARC award for the entry.

On the client side, the South Dakota Soybean Research and Promotion Council received the largest quantity of Golden ARC Awards winning five Golden ARC Awards, recognizing work submitted by their agency, FLM+.  In fact, FLM+ won the most awards of the night with ten total, including five Golden ARC Awards and five merits.

The agency, broadhead., received for the most Golden ARC Awards with seven, capturing a total of nine trophies on behalf of clients The Mosaic Company, Cargill, USDA APHIS and Boehringer Ingelheim Vetmedica, Inc.

Look East took home four Golden ARC Awards and one merit for their work on behalf of the Coalition for Sustainable Egg Supply, the Center for Food Integrity, National Pork Board, National Pork Producers, Iowa Pork Board and the Greater Kansas Racing Alliance.  Two agencies tied for three awards each, including one Golden ARC Award and two merits. Bringing home the honors were AdFarm and G&S Business Communications. California FFA and Elanco Animal Health were represented by AdFarm; while G&S Communications accepted their recognition on behalf of Syngenta.

Other award winners were Osborn Barr, Lessing Flynn, Filament Marketing, Charleston׀Orwig, Karwoski & Courage Public Relations, G&S Business Communications, David & Associates, Woodruff Sweitzer and the American Farm Bureau Federation.

“The quality of this year’s entries again surpassed previous years’ submissions, and judges provided valuable comments and critiques for each submission to enable entrants to continue to improve their craft,” said Kristy Mach, contest manager. “The Golden ARC Awards Contest is the only award competition directed to agricultural marketing communications professionals that is not judged by our peers in agriculture.  The competition is judged by public relations professionals who are not directly or indirectly linked to the entries.”

This year’s competition was judged by members of the Sunshine District Public Relations Society of America. “The judges focused on a number of objectives including audience analysis, creativity,
execution and campaign results, especially measurability,” continued Mach.

Originated in 1990, the Golden ARC Awards Contest recognizes the best and brightest in agricultural public relations, and is open to both ARC and non-ARC members. The 46 categories reflect the broad scope of contemporary public relations activities.

The format and requirements for the Golden ARC awards are similar to other leading public relations awards programs, based on best practices for public relations campaigns and tactics. More information is available at the ARC website, www.agrelationscouncil.org.

A complete winners’ listing of the 2016 Golden ARC Awards Contest is here.

2015 Golden ARC Awards Winners

June 25, 2015 – Denver, CO. – Winners of the Agricultural Relations Council (ARC) 2015 Golden ARC Awards Contest were announced June 25 at the organization’s annual professional development meeting in Denver, CO. Recipients of this year’s 23 Golden ARC Awards and 18 Merit Awards join an elite group of highly-respected leaders in agricultural public relations in the elite awards program.

For the fourth straight year the Golden ARC de Excellence Award was awarded. The 2015 winner was Hawaiian Commercial & Sugar Company for the entry entitled “Sugar’s Last Stand – Transforming Urban Legends to Make Hawaiian Sugarcane Sweet Again.” This year’s selected entry was from the Campaigns Division, Organization or Corporate Reputation category. Hawaiian Commercial & Sugar Company also received a Golden ARC Award for the entry.

On the client side, Verdesian Life Sciences received the largest quantity of Golden ARC Awards winning three Golden ARC Awards, recognizing work submitted by agencies Osborn Barr and Broadhead.

Agency Osborn Barr won the most awards of the night with seven total, including five Golden ARC Awards and two merits. Their awards were received on behalf of work done for clients United States Department of Agriculture (USDA) National Agricultural Statistics Service, Verdesian Life Sciences, United Soybean Board and the Monsanto Advocacy Team.

Broadhead tied for the most Golden ARC Awards with Osborn Barr, capturing a total of five trophies on behalf of clients USDA, Animal Plant Health Inspection Service (APHIS), Minnesota Pork Board, AGCO Corporation, Verdesian Life Sciences and CropNutrition.com.

FLM+ came in second place for the most awards of the night with a total of six awards, including two Golden ARC Awards and four merit awards. The agency received awards on behalf of clients National Association of Wheat Growers, National Council of Farmer Cooperatives, Illinois Soybean Association, Minnesota Soybean Research & Promotion Council, and FMC.

Two agencies tied for three awards each, including one Golden ARC Award and two merits. Bringing home the honors were AdFarm and G&S Business Communications. California FFA and Elanco Animal Health were represented by AdFarm; while G&S Communications accepted their recognition on behalf of Syngenta.

Many organizations collected two prizes each including this year’s Golden ARC de Excellence winner the Hawaiian Commercial & Sugar Company and Rabo AgriFinance with two Golden ARC Awards each. David & Associates, GROWMARK, Inc., Ketchum, and the National Cattlemen’s Beef Association all were each awarded one Golden ARC and one Merit award; while the American Farm Bureau won two Merit awards.

Other award winners were CropLife America, winning one Golden ARC Award, and Lessing Flynn and Paradowski collecting one Merit Award each.

“The quality of this year’s entries again surpassed previous years’ submissions, and judges provided valuable comments and critiques for each submission to enable entrants to continue to improve their craft,” said Amy Keith McDonald, contest co-manager. “The presence of most Golden ARC Award winners at the annual meeting banquet indicates the respect ARC members hold for the competition.”

“The Golden ARC Awards Contest is unique in that it is the only award competition directed to agricultural marketing communications professionals that is not judged by our peers in agriculture,” she continued. “The competition is judged by public relations professionals who are not directly or indirectly linked to the entries.”

This year’s competition was judged by members of the Sunshine District Public Relations Society of America. “The judges focused on a number of objectives including audience analysis, creativity, execution and campaign results, especially measurability,” said Adelita Tyson, contest co-manager.

Originated in 1990, the Golden ARC Awards Contest recognizes the best and brightest in agricultural public relations, and is open to both ARC and non-ARC members. The 46 categories reflect the broad scope of contemporary public relations activities.

The format and requirements for the Golden ARC awards are similar to other leading public relations awards programs, based on best practices for public relations campaigns and tactics.

A complete winners’ listing of the 2015 Golden ARC Awards Contest follows.

To view the 2015 Golden ARC Award Winners, click here.

To view the 2015 Golden ARC Award merit winners, click here. 

2014 Golden ARC Awards Winners

The 2014 Golden ARC Awards were announced at the annual closing banquet of the Annual Agricultural Relations meeting in Madison, Wisconsin. 

July 1, 2014 – Madison, WI. – Winners of the Agricultural Relations Council (ARC) 2014 Golden ARC Awards Contest were announced June 26 at the organization’s annual professional development meeting in Madison, WI. Recipients of this year’s 20 Golden ARC Awards and 22 Merit Awards join an elite group of highly-respected leaders in agricultural public relations in this near quarter-of-a-century old awards program.

For the third straight year the Golden ARC de Excellence Award was awarded. The 2014 winner was Ketchum on behalf of Zoetis for the entry entitled “Zoetis Achieves Global Company Debut in Eight Months.” This year’s selected entry was from the Campaigns Division, Global Communications category.  Ketchum first received a Golden ARC Award for the entry.

On the client side, Zoetis not only acquired the highest award of the night but also received the largest quantity of Golden ARC Awards. Zoetis won four Golden ARC Awards, along with one Merit Award, recognizing work submitted by both Ketchum and Bader Rutter.

Agencies Ketchum and Broadhead tied for winning the most Golden ARC Awards, capturing three Golden ARC Awards and one Merit award per agency. Ketchum received awards on behalf of clients Zoetis and National Cattleman’s Beef Association, while winning submissions from Broadhead represented clients The Mosaic Company and the USDA Animal and Plant Health Inspection Service.

Many organizations collected two Golden ARC Awards each, some also earning Merit Awards. Bringing home honors for two Golden ARC awards and one Merit each were CropLife America, FLM+, The Mosaic Company and Weber Shandwick. Winning the two Golden ARC Awards were organizations DuPont Pioneer, Farm Credit Services of America, Mycogen Seeds and The Meyocks Group.

Other multiple award winners were Bader Rutter, winning one Golden ARC Award and four Merit Awards; Osborn Barr and Swanson Russell collecting one Golden ARC Award and three Merit Awards each; and Merck Animal Health, earning one Golden ARC Award and two Merit Awards.

Acquiring one Golden ARC Award and one Merit Award each were organizations such as the Center for Food Integrity, CMA, Charleston Orwig and the Illinois Soybean Association.

The remaining Golden ARC Award recipients included last year’s Golden ARC de Excellence winner the American Farm Bureau Federation; the Ohio Soybean Council; the National Council of Farmer Cooperatives and the Propane Education & Research Council, for work submitted by their agencies or their own communications teams.

“Entries continue to improve from year to year, and this year judges were immensely impressed by the caliber of the submissions” said Amy Keith McDonald, contest co-manager. “This response from the judges was not surprising, however, because in its history, the Golden ARC Awards Contest has established a precedent of being the most prestigious agricultural PR awards program in the nation.”

“The Golden ARC Awards Contest is unique in that it is the only award competition directed to agricultural marketing communications professionals that is not judged by our peers in agriculture,” she continued. “The competition is judged by public relations professionals who are not directly or indirectly linked to the entries.”

This year’s competition was judged by members of the Maine Public Relations Society of America. “The judges focused on a number of objectives including audience analysis, creativity, execution and campaign results, especially measurability,” she said. “They then provided constructive feedback to allow entrants to grow professionally from the opportunity.”

Originated in 1990, the Golden ARC Awards Contest recognizes the best and brightest in agricultural public relations, and is open to both ARC and non-ARC members. The 35 categories reflect the broad scope of contemporary public relations activities.

The format and requirements for the Golden ARC awards are similar to other leading public relations awards programs, based on best practices for public relations campaigns and tactics.

Congratulations to the 2014 Golden ARC de Excellence Winner

Ketchum on behalf of Zoetis – “Zoetis Achieves Global Company Debut in Eight Months”

Public Relations Campaign – Global Communications

To view the 2014 Golden ARC Awards Contest Golden ARC Winners, click here.

To view the 2014 Golden ARC Awards Contest Golden Merit Winners, click here.

2013 Golden ARC Awards Winners

2013 Golden ARC Contest winners were announced March 22, 2013 at the annual closing banquet of the annual ARC meeting in Oklahoma City, OK.

Congratulations to the American Farm Bureau Federation for winning the Golden ARC de Excellence Award. Their entry, “Estate Tax Campaign” was the highest scoring public relations campaign, which also won a Golden ARC Award in their category for public relations campaign – public affairs. Mace Thornton of the American Farm Bureau Federation and past ARC President accepted the Golden ARC de Excellence from current ARC board of directors member Darren Williams.

Agency Charleston|Orwig led the prize winners with five Golden ARC Awards and three Merit awards for clients Novartis Animal Health, Illinois Soybean Association, Smithfield Foods Inc. and the AgChat Foundation. Other organizations winning multiple Golden ARC Awards included Osborn Barr with three Golden ARC Awards and four Merit Awards. Farmer Lumpe + McClelland also won seven awards, of which two were Golden ARC Awards and five were Merit Awards.

Since its inception in 1990, the Golden ARC Award has come to represent the pinnacle of success in agricultural public relations. Now in its fourth year since re-introduction, the Golden ARC prestige will definitely impress clients, employers and colleagues.

The Golden ARC Awards Program consists of two divisions, the “Campaigns Division” and the “Tactics Division.” Within each division, individual categories exist. Check out the rest of the site for more information to learn how you can win in 2014, and be looking for entry deadline dates in March – April 2014.

To view the 2013 Golden ARC Awards Contest News Release, click here.

To view the 2013 Golden ARC Awards Contest Golden ARC Winners, click here.

To view the 2013 Golden ARC Awards Contest Merit Winners, click here.

2012 Winners

Campaigns Division: 

PR Campaigns: Cause Marketing

  • (Merit) “Harvesting the Potential” – The Howard G. Buffett Foundation; Rhea + Kaiser

PR Campaigns: Crisis Communications

  • (Golden ARC) “EVH-1 Outbreak Communications” – Merck Animal Health; Osborn Barr

PR Campaigns: Marketing Communications for Agricultural Audiences

  • (Merit) “Driving the News” – Kinze Manufacturing, Inc.; Karwoski & Courage Public Relations

PR Campaigns: Marketing Communications for Non-Ag Audiences

  • (Golden ARC) CACC: “Know A California Farmer” – California Agricultural Communications Coalition; AdFarm

PR Campaigns: Agricultural Image

  • (Merit) “Reach Teach Learn Campaign” – Alpharma Animal Health; CharlestonlOrwig
  • (Merit) “2011 America’s Farmers Mom of the Year Program” – Monsanto; Osborn Barr
  • (Golden ARC) “Oink Outings: A Passion for Pork from Farm to Fork” – Minnesota Pork Board and Minnesota Pork Producers Association; Weber Shandwick

PR Campaigns: Issues Management

  • (Merit) “Compounding Communications” – Merck Animal Health; Osborn Barr PR

Campaigns: Open Category

  • (Merit) “Trade Story Book” – Minnesota Soybean Research & Promotion Council; Farmer Lumpe & McClelland
  • (Golden ARC) “Speak for Yourself” – Minnesota Soybean Research & Promotion Council; Farmer Lumpe & McClelland

Tactics Division:

Print Media Relations: Agricultural Audiences

  • (Merit) “Inaugural CPVHOF Recognizes Influential Veterinarians” news release – Merck Animal Health; Osborn Barr
  • (Golden ARC) “Respect the Rotation: Glyphosate Resistant Weeds One Year Later” – Bayer Crop Science; Rhea + Kaiser

Radio Media Relations: Agricultural Audiences

  • (Merit) “ISA Biodiesel Tax Credit Extension Radio PR” – Illinois Soybean Association; CharlestonlOrwig

Media Relations: Media Events & News Conferences

  • (Merit) “Zilmax Media Event” – Merck Animal Health, Zilmax; Osborn Barr
  • (Golden ARC) “7 Wonders of the Corn Yield World” – AGROTAIN; AdFarm

Video Programs

  • (Merit) “Man Made: Disaster at Bird’s Point Documentary” – Osborn Barr
  • (Merit) “U.S. Dairy Farmers Care Video” – Merck Animal Health; Osborn Barr
  • (Golden ARC) “Traditional Beef Sustainability Videos” – Merck Animal Health, Food Industry Team; Osborn Barr

Print Publications: Single-issue Publications

  • (Golden ARC) “Food and Farm Facts” – American Farm Bureau Federation

Collateral/Literature

  • (Merit) “Advocacy in Action – The e-Newsletter of the Masters of Beef Advocacy” – The Beef Checkoff through National Cattlemen’s Beef Association

Speeches

  • (Merit) “AFBF Annual Meeting Speech: Producing Results” – American Farm Bureau Federation
  • (Merit) “If You’re Not at the Table, You Risk Being on the Menu” – National Cattlemen’s Beef Association

Feature Writing

  • (Merit) “Western DairyBusiness Column Series” – Dairy Management Inc.
  • (Merit) “Amino Acid Balancing Feature Series in Feedstuffs” – Arm & Hammer Animal Nutrition; CharlestonlOrwig
  • (Golden ARC) “Consider the Benefits of Progressive Dairy Grazing” column – Livestock Improvement Corporation (LIC); Osborn Barr
  • (Golden ARC) “Six Keys to Success When Getting Started in Grass-Based Dairying” column – Livestock Improvement Corporation (LIC); Osborn Barr

Digital and Social Media: Blogs

  • (Golden ARC) “Field Assignment Blog” – CharlestonlOrwig
  • (Golden ARC) “AFBF Annual Meeting Blog” – American Farm Bureau Federation

Digital and Social Media: Websites

  • (Merit) “SFP Yield Signs Website” – SFP; Osborn Barr
  • (Golden ARC) “Website Redesign and Launch of AHI.org” – Animal Health Institute; FTI Consulting and NJI Media

Digital and Social Media: Other Innovative Uses of Social Media

  • (Golden ARC) “Overregulation All Across the Nation Blues” – National Cattlemen’s Beef Association

Special Events

  • (Merit) “Magnum Salt Alfalfa Launch” – Dairyland Seed; CharlestonlOrwig
  • (Merit) “2011 Cattle Feeders Hall of Fame Induction Banquet” – Cattle Feeders Hall of Fame; Osborn Barr
  • (Golden ARC) “SFP Fertilizer Efficiency Network (FEN) Educational Marketing Unit Internal Launch Event” – SFP; Osborn Barr

Annual Reports: Non-Financial Annual Reports

  • (Merit) “CropLife America Annual Report 2011” – CropLife America

Unique Tactics and Execution: Open Category

  • (Merit) “Chemtura AgroSolutions Sponsored Column Series in GrapeLine e-Newsletter” – Chemtura AgroSolutions; CharlestonlOrwig
  • (Golden ARC) “Farm Fresh Tour 2011 Blogger Tour – Know a California Farmer” – California Agricultural Communications Coalition; AdFarm

Golden ARC de Excellence Winner

  • “Oink Outings: A Passion for Pork from Farm to Fork” – Minnesota Pork Board and Minnesota Pork Producers; Weber Shandwick

………………….

2011 Winners

Campaigns Division

Organization or Corporate Reputation: “Who Made Your Eggs Today?” – Egg Farmers of Ontario

• (Merit) “Unwanted Horse Veterinary Relief Campaign” – Intervet/Schering-Plough Animal Health; Osborn & Barr

PR Campaigns – Public Affairs: “Healthy People. Healthy Animals. Healthy Planet.” – Animal Health Institute; FD

• (Merit) “Arysta LifeScience EPA Backstop and California Grassroots Campaign” – Arysta LifeScience; Peritus

Crisis Communications: “Preparing the Dairy Industry for the Unthinkable” – Dairy Management Inc; Weber Shandwick

Marketing and Communications for Ag Audiences
• (Merit) “Milk Fat Depression PR Campaign” – Arm & Hammer Animal Nutrition; Charleston | Orwig

• (Merit) “Peer to Peer: LibertyLink Soybeans Year One” – Bayer CropScience; Rhea + Kaiser

Marketing and Communications for Non-Ag Audiences: “Who Made Your Eggs Today” – Egg Farmers of Ontario

• (Merit) “Telling Your Story” – Dairy Management Inc; Board & Producer Communications

Agricultural Image: “Empowering Dairy Producers to Protect Their Image” – Dairy Management Inc; Weber Shandwick

• (Merit) “America’s Farmers Farm Mom of the Year” – Monsanto; Osborn & Barr

PR Campaign – Internal
• (Merit) “Giving Garden” – CHS

Open Category: “CHS Scholars Program” – CHS

Tactics Division

Media Relations: Print Media Relation – Ag Audiences: “A Game-Changer: Deregulating the Agrisure Viptera Trait Stack” – Syngenta Seeds; Weber Shandwick

• (Merit) “Cattle Feeders Hall of Fame News Release” – Cattle Feeders Hall of Fame; Osborn & Barr

Media Relations: Radio – Ag Audiences: “A Game-Changer: Deregulating the Agrisure Viptera Trait Stack” – Syngenta Seeds; Weber Shandwick

• (Merit) “Monsanto Agronomist Insect Awareness and Harvest Interview” – Monsanto; Osborn & Barr

Media Relations: Media Events and News Conferences: “From the Desk to the Field” – Bayer CropScience; Rhea + Kaiser
• (Merit) “Estate Tax News Conference” – National Cattlemen’s Beef Association

Video Programs: “USGC 50th Annual Meeting ‘Teaser’ Video” – U.S. Grains Council; David & Associates

• (Merit) “Modern Agriculture” – CropLife America

• (Merit) “Bringing Excitement to the Agrisure Viptera Trait Stack Launch” – Syngenta Seeds; Weber Shandwick

Print Publications: Magazines: “C Magazine” – CHS

Print Publications: Single Issue Publications: “CFC Corn Fact Book” – Corn Farmers Coalition; David & Associates

Print Publications: Newsletters: “The Peak Report newsletter” – Arm & Hammer Animal Nutrition; Charleston | Orwig

Collateral/Literature: “Pfizer Animal Health – Reproductive Products Detailer” – Pfizer Animal Health; Bader Rutter & Associates

Research and Evaluation: “Consumer Perceptions, Motivations and Behavior Toward Beef” – Intervet/Schering-Plough Animal Health; Just Ask A Woman

Speeches: “Scott Bennett Speech” – National Cattlemen’s Beef Association

Feature Writing: “Footrot Can Cripple Herd Performance” – Novartis Animal Health; Charleston | Orwig

Digital and Social Media – Podcasts: “FoodieCast Thanksgiving Special” – American Farm Bureau Federation

• (Merit) “Stoneville Podcasts” – Bayer CropScience; Rhea + Kaiser

Digital and Social Media – Blogs/Electronic Newsletters: “CornCommentary.com” – National Corn Growers Association; ZimmComm Media

• (Merit) “www.TheDirtOnSeeds.com” – Syngenta Seeds; Weber Shandwick

• (Merit) “BeltwayBeef Blog” – National Cattlemen’s Beef Association

Digital and Social Media – Websites: “Pfizer Animal – Milk Quality Focus” – Pfizer Animal Health; Bader Rutter & Associates

Digital and Social Media – Other Innovative Use of Social Media: “Yield Signs e-Newsletter” – SFP; Osborn & Barr

• (Merit) “Biodiversity World Tour” – CropLife International; Plant Biotechnology CropLife International

• (Merit) “Worm Control News Email Newsletter” – Horsemen’s Laboratory; Kemp Equine

Special Events: “Cattle Feeders Business Summit” – Intervet/Schering-Plough Animal Health; Osborn & Barr

• (Merit) “Not Your Dad’s Field Day: Agrisure Viptera Experience” – Syngenta Seeds; Weber Shandwick

Annual Reports – Non-Financial: “Illinois Farmland Values and Lease Trends” – ISPFMRA; Countryside Marketing, Inc.

Annual Financial Reports

• (Merit) “CHS Annual Report” – CHS

Unique Tactics and Executions – Open Category: “Equine Health Series – Live on RFD-TV” – Intervet/Schering-Plough Animal Health; Osborn & Barr