Webinar: CommonGround – A 7-Year PR Evolution
Posted by: John Blue on February 2, 2017
Webinar: CommonGround – A 7-Year PR Evolution Missy Morgan with Osborn Barr shares thoughts and evolution history of CommonGround, a consumer facing site aimed at helping make that personal connection between farm mom and consumer mom. Missy talks about how projects, people, and budgets change and that PR professionals need to roll with them in order to have longevity. Missy offers an example of change via two videos (outside of this webinar), the before and the after, that highlight creative changes when new research is presented.
Email email@example.com for the access code to watch the webinar or Q&A session.
FYI, here are two supporting video links Missy mentioned in the webinar, both about antibiotic in agriculture, but with a before and after approaches and narrative, where the after is a much better connection with consumers: