Posted by: John Blue on February 2, 2017

Posted in: Home, Member-benefit, Updates, Webinar

Tagged: marketing, planning, PR, public relations, resources

Webinar: CommonGround – A 7-Year PR Evolution Missy Morgan with Osborn Barr shares thoughts and evolution history of CommonGround, a consumer facing site aimed at helping make that personal connection between farm mom and consumer mom. Missy talks about how projects, people, and budgets change and that PR professionals need to roll with them in order to have longevity. Missy offers an example of change via two videos (outside of this webinar), the before and the after, that highlight creative changes when new research is presented.

The presentation was held February 2, 2017, and is now available to all ARC members: Main webinar – https://vimeo.com/203172025, and the Q&A session – https://vimeo.com/205588751 (and below).

Email arc@gandgcomm.com for the access code to watch the webinar or Q&A session.

Main webinar

Q&A session

FYI, here are two supporting video links Missy mentioned in the webinar, both about antibiotic in agriculture, but with a before and after approaches and narrative, where the after is a much better connection with consumers:

• Before – Antibiotics in Meat: A Discussion with Joan Ruskamp – https://www.youtube.com/watch?v=3TzHQtixOhw
• After – Antibiotics – https://www.youtube.com/watch?v=6gl3Cy50os4

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