Posted by: Kellie Lasack on June 18, 2020

Posted in: Jobs

TITLE: Publisher

COMPANY: American Farm Bureau Federation – Feed and Grain

DEPARTMENT: Business Operations and Revenue Development

POSITION OBJECTIVE: Responsible for overarching strategic planning of editorial content and revenue
targets to achieve annual and long-term goals for product and profit growth for all
media services. Manage the editorial, circulation, sales, marketing, financial and
manufacturing resources within established standards and policies.

REPORTS TO: Executive Director, Business Operations and Revenue Development

DIRECT REPORTS: Editor, Sr. Account Services Manager and Production & Audience Coordinator

LOCATION: Fort Atkinson, WI

DUTIES and RESPONSIBILITIES:
• Establish and achieve targeted revenue goals, develop and manage budgets, analyze sales and marketing activities, and monitor expenses to meet or exceed targeted financial performance.
• Identify and implement editorial content development opportunities according to strategic priorities and market needs.
• Develop short and long-term business plans (including marketing and sales strategies and promotions) consistent with organization’s strategic revenue goals.
• Identify competitive market opportunities and develop business cases to establish new products and services, all in keeping with the business’s strategic interests.
• Ability to create and execute a multiplatform sales strategy that covers print, websites and mobile products. Sell advertising space, with responsibility for at minimum 50% of revenue generation.
• Prioritize, schedule and delegate work assignments to staff and provide leadership to achieve customer satisfaction within budgetary constraints.
• Ensure continuous improvement of media products and the methods for achieving the end products by leading a professional staff.
• Maintain a culture of teamwork, delivering superior customer service, and upholding journalism excellence.
• Maintain staff guidelines and awareness of elevator and mill industry safety rules and regulations.
• Represent the organization in the appropriate professional associations, societies and groups. Develop industry presence and participate in trade conventions and shows.
• Seek out opportunities for cooperation, collaboration and business synergy with other facets of the organization.

RELATIONSHIPS:
Communicates with all advertisers, subscribers, affiliated industry organizations, vendors and AFBF staff as appropriate.

EDUCATION OR TRAINING REQUIRED:
• Bachelor’s degree with an emphasis in journalism, marketing and/or business

EXPERIENCE AND SKILLS REQUIRED:
• Minimum 10 years’ experience in the publishing industry; with at least 5 years’ management experience
• Skilled marketer with proven track record of driving revenue and content development, improving existing products and developing new services
• Proven knowledge of using interactive and social media tools to market events, expositions, and conferences
• Strong understanding of sales and marketing principles with revenue target responsibilities
• Effective project planning experience and creation of business development opportunities
• Proven ability to establish strategic plans, manage multiple projects and maintain perspective of market strategy
• Effective understanding of latest media technology and service offerings and identify how to apply them within the targeted market segments
• Excellent writing and demonstrated business acumen
• Strong communication skills with the ability to relay market conditions to senior management
• Must be able to work under pressure and meet tight timelines

PREFERRED EDUCATION/EXPERIENCE/TRAINING/SKILLS:
• Experience on both the editorial and sales side of the publishing industry. Trade association or niche market experience a plus.
• Experience identifying and deploying new services and content outlets.

ESSENTIAL FUNCTIONS AND PHYSICAL DEMANDS:
• Travel as required – approximately 25-30%

TO APPLY:
Please send cover letter and resume to humanresources@fb.org. The deadline for applications is June 28, 2020, or until filled.

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