Posted by: Kristy on February 13, 2019

Posted in: Jobs

TITLE: Digital & Social Media Specialist

DEPARTMENT: Public Affairs

POSITION OBJECTIVE: Work collaboratively to develop and execute approved digital, video and social media tactics and content to support AFBF’s strategic issue goals and organizational priorities.

REPORTS TO: Executive Director, Communications

LOCATION: Washington, DC

DUTIES and RESPONSIBILITIES:

  • Manage AFBF’s primary social media platforms.
  • Develop, create and curate interesting and engaging graphics, digital and video content for both internal and external purposes, partnering with creative team as needed.
  • Produce weekly and longer-term editorial calendars for social and digital platforms.
  • Collaborate with Executive Team for AFBF President’s social media platforms.
  • Assist with production/editing of video and digital content.
  • Collaborate with Director of Strategic Communications to develop and implement a strategic plan for social media execution and develop engagement-focused tactics as part of larger strategic campaigns.
  • Serve as social media liaison to external audiences including coalition partners, allied groups, Hill and Administration communicators.
  • Collaborate with Director of Internal Communications to distribute weekly editorial calendar and content, and leverage and implement social and digital content in support of internal audience strategies.
  • Lead a small collaborative team of AFBF staff responsible for other organizational social media platforms to enhance architecture, content and engagement.
  • Develop and lead a small advisory group of state Farm Bureau staff responsible for social media efforts.
  • Coordinate overall measurement of social media engagement and produce monthly and quarterly dashboard reports, and on specific issues as needed.
  • Manage AFBF Annual Convention social media efforts.
  • Assist, as needed, with writing and broadcast assignments.

RELATIONSHIPS:

Collaborate with AFBF staff and communications professionals from state Farm Bureaus, coalition partners, allied groups, aligned stakeholders and Hill and Administration offices as appropriate.

EDUCATION OR TRAINING REQUIRED:

Bachelor’s degree or higher

EXPERIENCE AND SKILLS REQUIRED:

  • 2-5 years of experience in social and electronic media communications
  • Knowledge and experience in social media, video, graphics and other digital communications platforms.
  • Experience working on complex policy issues
  • Proven writing experience

PREFERRED EDUCATION/EXPERIENCE/TRAINING/SKILLS:

  • Experience with digital and broadcast storytelling
  • Knowledge of agriculture

OTHER REQUIREMENTS:

Travel as needed

To Apply:

Please send cover letter and resume to careers@fb.org. The deadline for application is March 5, 2019.

AFBF Website

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