Posted by: Kristy on June 28, 2017

Posted in: Annual Meeting, Home

June 23, 2017 – Sacramento, CA. – Winners of the Agricultural Relations Council (ARC) 2017 Golden ARC Awards Contest were announced June 22 at the organization’s annual professional development meeting in Sacramento, California. Recipients of this year’s 14 Golden ARC Awards and 9 Merit Awards join an elite group of highly-respected leaders in agricultural public relations in the elite awards program.

For the sixth straight year the Golden ARC de Excellence Award was awarded. The 2017 winner was West Central Distribution and Karwoski & Courage Public Relations for the entry entitle “The Levesol™ Promise Campaign.” This year’s selected entry was from the Campaigns Division, Internal category.  West Central Distribution and Karwoski & Courage Public Relations also won a Golden ARC award for the entry.  Karwoski & Courage Public Relations took home three Golden ARC awards and a merit award.

“The quality of this year’s entries again surpassed previous years’ submissions, and judges provided valuable comments and critiques for each submission to enable entrants to continue to improve their craft,” said Kristy Mach, contest manager. “The Golden ARC Awards Contest is the only award competition directed to agricultural marketing communications professionals that is not judged by our peers in agriculture.  The competition is judged by public relations professionals who are not directly or indirectly linked to the entries.”

This year’s competition was judged by members of the Florida Public Relations Association. “The judges focused on a number of objectives including audience analysis, creativity,
execution and campaign results, especially measurability,” continued Mach.

Organizations receiving Golden ARC Awards and merits are National Pork Board, Syngenta, American Farm Bureau Federation, CropLife America, Seaboard Foods, the South Dakota Soybean Research and Promotion Council, National Cattleman’s Beef Association, a contractor to the Beef Checkoff, Agri-Pulse Communications Inc., and Dekalb.  Agencies receiving awards include FLM+, Osborn Barr, G&S Business Communications, Ketchum PR and Lessing-Flynn.

Originated in 1990, the Golden ARC Awards Contest recognizes the best and brightest in agricultural public relations, and is open to both ARC and non-ARC members. The 46 categories reflect the broad scope of contemporary public relations activities.

The format and requirements for the Golden ARC awards are similar to other leading public relations awards programs, based on best practices for public relations campaigns and tactics. More information is available at the ARC website, www.agrelationscouncil.org.

A complete winners’ listing of the 2017 Golden ARC Awards Contest follows.

From left to right: Daren Williams, National Cattlemen’s Beef Association, Kyle Kaputska, Padilla, Mace Thornton, American Farm Bureau Federation, Jennifer Reinhard, Ketchum PR, Beth Holz, Seaboard Foods, AJ Lord, FLM Harvest, Jodie Wehrspann, FLM Harvest, Rebecca Colnar, Montana Farm Bureau.

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 Complete List of Golden ARC Award Winners:

The 2017 Golden ARC de Excellence for an Internal Campaign is presented to
The Levesol™ Promise Campaign
West Central Distribution, Karwoski & Courage Public Relations

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CAMPAIGNS:

Campaign: Organization or Corporate Reputation
Golden ARC Award
#RealPigFarming
National Pork Board, Lessing-Flynn

Campaign: Corporate Social Responsibility and Sustainability
Golden ARC Award
Multi-stakeholder U.S. Energy Independence Day Campaign
Brad Bremer, Pam Molitor

Campaign: Public Affairs
Golden ARC Award
Don’t Fence Me In: Tearing Down Barriers to U.S. Farm Exports
Mace Thornton, Ray  Atkinson, Will Rodger, Kari Barbic, Cyndie Shearing, Banner Public Affairs

Campaign: Marketing Communications for Agricultural Audiences
Golden ARC Award
Elite Adjuvants Launch
West Central Distribution, Karwoski & Courage Public Relations

Campaign: Agricultural Image
Golden ARC Award
#AgLoudAgProud
Bill Kuckuck, Genevieve O’Sullivan, Sarah Macedo, Whitney Bailer

Campaign: Internal
Golden ARC Award
The Levesol™ Promise Campaign
West Central Distribution, Karwoski & Courage Public Relations

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TACTICS:

Tactic: Graphic Elements
Golden ARC Award
“From Pigs to Pork” Infographic – Evolving from Static to Dynamic
Ketchum PR, Seaboard Foods

Tactic: Digital & Social Media: Video
Merit
Beyond the Fencerows: Agriculture in the Words of Zippy Duvall
Mace Thornton, John  Earl, Cyndie  Shearing, CameraOne Group

Tactic: Digital & Social Media: Video
Golden ARC Award
#GiveaCrop
Bill Kuckuck, Genevieve O’Sullivan, Sarah Macedo, Whitney Bailer

Tactic: Digital & Social Media: Blogs
Merit
Hungry for Truth – Web-Based Blogs
South Dakota Soybean Research and Promotion Council, FLM+

Tactic: Digital & Social Media: Webinar/Web Conferencing
Merit
Preparing Ag Retailers for the 2017 Trait Technology Revolution
West Central Distribution, Karwoski & Courage Public Relations

Tactic: Digital & Social Media: Websites
Golden ARC Award
AFBF’s Voice of Agriculture website redesign
Erin Anthony, Kari Barbic, Brian Anderson, Kim Baker, Mary Burns, Lindsay Calvert, John Earl, Philip Gerlach, Valeria Zavala, Nice World Industries Inc.

Tactic: Digital & Social Media: Social Media
Golden ARC Award
SBF Connect
Seaboard Foods

Tactic: Digital & Social Media: Social Media
Merit
Hungry for Truth – Connecting Consumers and Farmers via Social Media
South Dakota Soybean Research and Promotion Council, FLM+

Tactic: Special Events
Golden ARC Award
Live Well – Celebrating New Heights in Food and Health
National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, Ketchum PR, FoodMinds

Tactic: Special Events
Merit
Harvesting Farm Bill Perspectives – Farm Bill Summit
Agri-Pulse Communications Inc., FLM+

Tactic: Special Events
Merit
DEKALB® Disease Shield™ Launch at Commodity Classic 2016
Tammy Cheatham, Jillian Holdener, Stuart Knowlan, Randy Myers

Tactic: Direct Mailing/Direct Response Programs
Golden ARC Award
The Levesol™ Nutrient Activation Kit
West Central Distribution, Karwoski & Courage Public Relations

Tactic: Print Media Relations – Agricultural Audiences
Golden ARC Award
Why Grain Conditioning Matters
Randy Myers, Lisa Bocklage, Jon Peterson

Tactic: Print Media Relations – Agricultural Audiences
Merit
DEKALB® Asgrow® 2016 Yield Winner Recognition
Randy Myers, Jennifer Stettes, Sara McClendon

Tactic: Media Events and News Conferences
Merit
2016 Syngenta Media Summit: A North American Perspective
Ann Bryan, Wendell Calhoun, Karyn Ostrom, Stephanie Moore, Jill Mastrangelo

Tactic: Print Publications: Newsletters
Golden ARC Award
FBNews e-newsletter
Erin Anthony

Tactic: Collateral/Literature
Merit
Delta Farm Press DEKALB® Asgrow® Corn and Soybean Production Guide
Julie Busse, Susan Hokanson, Randy Myers

 

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