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Webinar: Future Of Consumer Choice
Posted by John Blue on December 10, 2018
Future Of Consumer Choice Dr. Jayson Lusk, Purdue University, walks through research and reviews of how consumers approach food and the questions they ask. This webinar was held November 27,...
Read MoreWebinar: Consumer Perspectives On Food Labels
Posted by John Blue on November 06, 2018
Consumer Perspectives On Food Labels Mark Gale, CEO and Partner, Charleston|Orwig, shares data points and observations on consumer perceptions of food and their labels. This webinar was held October 18,...
Read MoreJenn Norrie – What Does Public Relations Mean For Jenn?
Posted by John Blue on August 13, 2018
PR, The Calgary Stampede, & Travel Jenn Norrie, North America Communications Manager with Alltech, shares thoughts on public relations, stories about the Calgary Stampede, and offers tips to help people...
Read More2018 Golden ARC Awards Announced
Posted by Kristy on June 22, 2018
2018 Golden ARC Winners Announced June 22, 2018 – Louisville, KY. – Winners of the Agricultural Relations Council (ARC) 2018 Golden ARC Awards Contest were announced June 21 at the...
Read MoreWebinar: Agricultural Scientific Communications, What PR People Need To Know
Posted by John Blue on May 25, 2018
Agricultural Scientific Communications, What PR People Need To Know Dr. Alison Van Eenennaam, University of California, Davis, shares how scientific communications is an important part of public relations in agriculture....
Read MoreWill Your Brand Survive the Facebook Apocalypse?
Posted by Kristy on May 22, 2018
The cheapest and easiest way to reach your audience online is through social media. But algorithms are changing and post reach is deteriorating. Is the end of social publishing nigh?...
Read MoreJanice Person to Speak at ARC 2018
Posted by Kristy on May 21, 2018
“Getting Uncomfortable with Monsanto — A Look Behind the Curtain” Engaging Directly with Consumers on Behalf of Agriculture and Technology Janice Person, online engagement director on Monsanto Company’s corporate engagement...
Read MoreWebinar: The Development Of The Levesol Promise Campaign
Posted by John Blue on April 19, 2018
The Development Of The Levesol Promise Campaign David Erickson and Glenn Karwoski, Karwoski & Courage, share how they plan for submitting campaigns to PR and marketing contests. They highlight the...
Read More2018 Spring ARCLight Newsletter
Posted by Kristy on April 03, 2018
President’s Message Out of winter, into spring and galloping towards the ARC Conference in Kentucky By Rebecca Colnar, ARC Board Chair I hope everyone has survived this winter. It seems...
Read MoreTim Hammerich – Learning About Careers In Ag Through Social Media and Podcasts
Posted by John Blue on March 05, 2018
Learning About Careers In Ag Through Social Media and Podcasts As a recruiter, Tim Hammerich created the Future of Agriculture podcast to bring a deeper understanding of careers in agriculture...
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