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Posts by John_Blue:

Webinar: Developing Consumer Messaging – The Cultivate California Program

Posted by John Blue on November 27, 2017 in Home&Member-benefit&Updates&Webinar

Webinar: Developing Consumer Messaging – The Cultivate California Program Mike Wade, California Farm Water Coalition, shares how the Farm Water Coalition built its messaging to connect with urban consumers, the...

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Webinar: Media Relations Is Alive And Well!

Posted by John Blue on September 30, 2017 in Home&Member-benefit&Updates&Webinar

Webinar: Media Relations Is Alive And Well! The webinar with American Farm Bureau Federation’s Will Rodger traced how the AFBF cultivated relationships, shaped messages, and targeted stories to reporters and...

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John Armato – Being A Creative Strategist And The Future Of PR

Posted by John Blue on August 11, 2017 in Home&Member-benefit&podcast&Updates

On Being A Creative Strategist John Armato, Creative Strategist, Fleishman-Hillard, shares what is needed to bridge the gap between creativity and strategy. Some of John’s key points is helping teams...

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Webinar: Millennials – What Are Boomers And Gen Xers Getting Wrong?

Posted by John Blue on May 10, 2017 in Home&Member-benefit&Updates&Webinar

Webinar: Millennials – What Are Boomers And Gen Xers Getting Wrong? The webinar with Sarah J. Bohnenkamp, leadership coach, provided new understanding of generational perspectives and ideas of how we...

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Webinar: FMD Crisis Planning

Posted by John Blue on March 24, 2017 in Home&Member-benefit&Updates&Webinar

Webinar: FMD Crisis Planning This webinar with Cindy Cunningham, National Pork Board, and Daren Williams, National Cattlemen’s Beef Association, provided tips, tools, and tactics to help PR professionals stay ahead...

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Webinar: CommonGround – A 7-Year PR Evolution

Posted by John Blue on February 02, 2017 in Home&Member-benefit&Updates&Webinar

Webinar: CommonGround – A 7-Year PR Evolution Missy Morgan with Osborn Barr shares thoughts and evolution history of CommonGround, a consumer facing site aimed at helping make that personal connection...

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Webinar: Red Meat and Cancer Response

Posted by John Blue on January 25, 2017 in Member-benefit&Updates&Webinar

Webinar: Red Meat and Cancer Response Daren Williams, Sr. Executive Director, Communications, National Cattlemen’s Beef Association, shared insights on dealing with international reports on red and processed meat causing cancer. Key...

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Webinar: Cenex® Fueled by Good – Brand Research Helps Campaign Development

Posted by John Blue on December 15, 2016 in Home&Member-benefit&Updates&Webinar

Webinar: Cenex® Fueled by Good – Brand Research Helps Campaign Development Malissa Fritz, Director of Energy Marketing and Communications, CHS, showcased how Cenex, CHS Energy’s umbrella brand, strategically approaches building...

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Carol Bodensteiner – Interview on PR, Writing, and Iowa Life

Posted by John Blue on September 06, 2016 in Member-benefit&podcast&Updates

Interview On PR, Writing, and Iowa Influences Carol Bodensteiner [audio link] is the 2016 Agricultural Relations Council Hall of Fame award winner. Carol shares her thoughts on how Iowa influenced...

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Behind The Scenes Of An ARC Webinar

Posted by John Blue on July 13, 2016 in Updates

Behind the Scenes For An ARC Webinar Learning and discovering new ideas is one of the key benefits of being an ARC member. One of the ways ARC is delivering...

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