By Amy McDonald
Golden ARC Program Manager
It’s that time again. Time to begin thinking about which of your stellar campaigns or public relations tactics to enter in the annual Golden ARC Awards Program. The “Call for Entries” for the 2013 Golden ARC Awards will be announced soon, and winners will be announced at the 2013 ARC Annual Meeting in Oklahoma City, OK March 20-22, 2012.
The Golden ARC Awards Program, in its fourth year since re-introduction in 2010, has been steadily growing with last year’s entries increasing by 20% over the past years.
This year, for the second time, one entry will be awarded the best of show “Golden ARC de Excellence.” Last year Emily Negrin with Weber Shandwick took home the award for “Oink Outings: A Passion for Pork from Farm to Fork.”
The Contest is open to both ARC members and non-ARC members, with the first entry fee covering the cost of membership for non-members. Thirty six categories are available for entry, in two divisions: Campaigns and Tactics.
This year’s winners will be highlighted in various media targeted to our colleagues and prospective clients, and will receive the coveted Golden ARC Award. Most importantly, winners will join an exalted list of industry icons developed since the first Golden ARC Awards competition in 1990
So review your work now, and provide a heads up to your clients and colleagues about the opportunity to enter your best work, conducted full or partially in 2012, to the 2013 Contest. You may choose to re-package other contest entries to save time.
Visit www.GoldenARCawards.com for more information.