Posted by: John Blue on January 6, 2018

Posted in: Home, Member-benefit, Updates, Webinar

Tagged: analysis, marketing, media, public relations, social media, technology

Webinar: Brand and Issues Management Through Online Listening This webinar with Michelle Viar, FLM+, outlines approaches to using digital channels to listen to and understand customer conversations. This information can help companies and organizations better sustain their brands over time and be prepared when a crisis occurs.

The presentation by Michelle Viar was held on August 25, 2016, and is now available to the public: https://vimeo.com/180538256 (and below).

In addition, Michelle recommended the eMarketer white paper Social Listening for US Brands: Deriving Actionable Insights from Conversations [link]. She also suggested looking into Radian6 [link] and the Brandwatch blog [link].

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