Posted by: John Blue on August 11, 2017

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Interview with John Armato, Creative Strategist, Fleishman-HillardOn Being A Creative Strategist John Armato, Creative Strategist, Fleishman-Hillard, shares what is needed to bridge the gap between creativity and strategy. Some of John’s key points is helping teams and clients better understand, through his “Think Inside The Box” workshops, demonstrating relevance and creating behavior change in public relations activities [audio link].

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