John Armato – Being A Creative Strategist And The Future Of PR
Posted by: John Blue on August 11, 2017
Posted in: Home, Member-benefit, podcast, Updates
Tagged: creativity, public relations, strategy, tactic
On Being A Creative Strategist John Armato, Creative Strategist, Fleishman-Hillard, shares what is needed to bridge the gap between creativity and strategy. Some of John’s key points is helping teams and clients better understand, through his “Think Inside The Box” workshops, demonstrating relevance and creating behavior change in public relations activities [audio link].