2018 Spring ARCLight Newsletter

Posted by Amy McDonald on April 03, 2018

President’s Message Out of winter, into spring and galloping towards the ARC Conference in Kentucky By Rebecca Colnar, ARC Board Chair I hope everyone has survived this winter. It seems...

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Tim Hammerich – Learning About Careers In Ag Through Social Media and Podcasts

Posted by John Blue on March 05, 2018

Learning About Careers In Ag Through Social Media and Podcasts As a recruiter, Tim Hammerich created the Future of Agriculture podcast to bring a deeper understanding of careers in agriculture...

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Webinar: Growing Your Tribe

Posted by John Blue on March 05, 2018

Growing Your Tribe Vance Crowe, Director of Millennial Engagement at Monsanto, shares what tribes are about and how organizations can expand their tribal connections by identifying tribes and recruiting tribal...

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Webinar: Kari Miskit – Farm-to-Fork Capital Story

Posted by John Blue on February 05, 2018

Webinar: Farm-to-Fork Capital Story Kari Miskit with Visit Sacramento shares the Farm-to-Fork Capital Story, how Sacramento transformed visiting the city using agriculture, farming, and food. This webinar was held December...

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Webinar: Brand and Issues Management Through Online Listening

Posted by John Blue on January 06, 2018

Webinar: Brand and Issues Management Through Online Listening This webinar with Michelle Viar, FLM+, outlines approaches to using digital channels to listen to and understand customer conversations. This information can...

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2017 Fall ARCLight Newsletter

Posted by Kristy on December 06, 2017

Marketing Communications Strategies, Webinars and Angel Envy By Rebecca Colnar, ARC Board Chair I recently visited the Bluegrass State, and more specifically, Louisville, site of our upcoming 2018 ARC Annual...

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Webinar: Developing Consumer Messaging – The Cultivate California Program

Posted by John Blue on November 27, 2017

Webinar: Developing Consumer Messaging – The Cultivate California Program Mike Wade, California Farm Water Coalition, shares how the Farm Water Coalition built its messaging to connect with urban consumers, the...

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Webinar: Social Media 101, Things Have Changed Since School Let Out

Posted by Kristy on October 31, 2017

Webinar: Social Media 101, Things Have Changed Since School Let Out John Blue, Truffle Media Networks, provides strategic info for digital planning, information on monitoring & measuring the social spaces...

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Webinar: Media Relations Is Alive And Well!

Posted by John Blue on September 30, 2017

Webinar: Media Relations Is Alive And Well! The webinar with American Farm Bureau Federation’s Will Rodger traced how the AFBF cultivated relationships, shaped messages, and targeted stories to reporters and...

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2017 Summer ARCLight Newsletter

Posted by Kristy on August 22, 2017

Keeping the Organization Growing By Rebecca Colnar, ARC Board Chair Hello. I am honored to serve as the next Agricultural Relations Council (ARC) president, following Daren Williams’ (NCBA) excellent work...

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